Manager Content
Manager Content Market
Purpose & Overall Relevance for the Organization:
Provide digital content expertise and cost efficiencies by managing production of local digital content.
Key Responsibilities:
- Responsible for updating and testing adidas.com and adidas App content according to the activation plan.
- Interface with global Commercial/Category digital teams to influence content creation to fill gaps and maintain best practices.
- Brief and produce content to fill gaps in plan.
- Hand off finished files to media and CRM teams.
- Support implementation of commercial adidas.com and adidas App content plan in partnership with Campaign Ops team.
- Support implementation of content plan for shared spaces on adidas.com and adidas App in partnership with Campaign Ops team.
- Manage adidas.com and adidas App content as part of pre go-live testing.
- Manages BU Comms approvals and content hand off to activation teams.
- Execute content best practices
Key Relationships:
Knowledge Skills and Abilities:
- Experienced in job and fully qualified/trained
- Combined broad theoretical and practical knowledge incl. company policies and practices
- Strong competence with various tools, procedures, etc
- Knowledge of technical and creative aspects of digital and mobile
- Understanding of enterprise-level platforms and technologies
- Understanding of digital IT products and capabilities
- Fluent in English both verbally and written
- Good communication skills
- Strong problem solver, solution oriented attitude and ability to prioritize workload
- Understanding of the Brand Marketing content delivery needs, solutions and processes
- Ability to understand consumer behavior across the entire digital landscape
- Broad understanding and passion for the sports and/or entertainment industry
Requisite Education and Experience / Minimum Qualifications:
- 5 years broad marketing/digital experience with exposure to global clients and a mix of agency and brand-side experiences
- 2+ years digital content expertise
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.