Manager Content

Manager Content Market

 

Purpose & Overall Relevance for the Organization:

 

Provide digital content expertise and cost efficiencies by managing production of local digital content.

 

Key Responsibilities:

 

  • Responsible for updating and testing adidas.com and adidas App content according to the activation plan.

 

  • Interface with global Commercial/Category digital teams to influence content creation to fill gaps and maintain best practices.

 

  • Brief and produce content to fill gaps in plan.

 

  • Hand off finished files to media and CRM teams.

 

  • Support implementation of commercial adidas.com and adidas App content plan in partnership with Campaign Ops team.

 

  • Support implementation of content plan for shared spaces on adidas.com and adidas App in partnership with Campaign Ops team.

 

  • Manage adidas.com and adidas App content as part of pre go-live testing.

 

  • Manages BU Comms approvals and content hand off to activation teams.

 

  • Execute content best practices

                                                                             

 

Key Relationships:

 

 

Knowledge Skills and Abilities:

 

  • Experienced in job and fully qualified/trained
  • Combined broad theoretical and practical knowledge incl. company policies and practices
  • Strong competence with various tools, procedures, etc
  • Knowledge of technical and creative aspects of digital and mobile
  • Understanding of enterprise-level platforms and technologies
  • Understanding of digital IT products and capabilities
  • Fluent in English both verbally and written
  • Good communication skills
  • Strong problem solver, solution oriented attitude and ability to prioritize workload
  • Understanding of the Brand Marketing content delivery needs, solutions and processes
  • Ability to understand consumer behavior across the entire digital landscape
  • Broad understanding and passion for the sports and/or entertainment industry

 

Requisite Education and Experience / Minimum Qualifications:

 

  • 5 years broad marketing/digital experience with exposure to global clients and a mix of agency and brand-side experiences
  • 2+ years digital content expertise


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Content

Brand: 
Location:  Panama City
TEAM:  Digital
State:  Pana
Country/Region:  PA
Contract Type:  Temp
Number:  547113
Date:  Jul 17, 2026