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Manager DTC Marketing

 

Purpose:

To ensure the positive development of adidas brand image, sustainable and profitable business through adequate “DTC” Marketing planning and execution at the Point of Sales (POS) and linked with CC/APP execution.  Define, Manage, and Implement all aspects of best-practice trade in expertise and people management.

 

Key Responsibilities:

 

  • Calendar Management for channel planning and ensuring the execution within countries.

 

  • Align with the Regional DTC & WHS Organization on a seasonal base in marketing strategy and plans for the channel.

 

  • Develop and steer the implementation of integrated marketing packages for channel-specific needs. through brand marketing activities.

 

  • Support Omnichannel marketing plans to all key players internally and externally.

 

  • Be a key role in seasonal planning giving the channel full visibility of the seasonal planning and the tools that will be used to accomplish the targets.

 

  • Review channels KPIs vs implementations of DTC MKT and some WHS initiatives.

 

  • Key contact person for Retail to ensure alignment and best usage of resources.

 

  • Support allocation process and efficiency tracking of exclusive range offers.

 

  • Coordinate Marketing tasks of space management initiatives.

 

  • Balance brand and category message against channel specific requirements.

 

  • Ensure brand presence (global footprint) and sell-through at POS by connecting strategic account/channel plans with adidas Brand Marketing objectives.                                                          

 

Key Relationships:

 

  • Sales Channels: Retail, Franchise, Wholesale, ecommerce
  • All Omnichannel areas: Activation, Visual Merchandising and Marketplace Development
  • Category Business Units
  • Brand Comms
  • Store Development and Planning
  • Brand Activation
  • Country and Global Teams

 

Knowledge Skills and Abilities:

 

  • Proven ability to develop and deliver toolkits and assets across diverse Retail formats and channels.
  • Strong understanding of brand consistency, Retail environments, and consumer touchpoints.
  • Excellent project management skills with the ability to handle multiple campaigns and deadlines.
  • Strong communication and stakeholder management skills across regional and global teams.
  • Demonstrated expertise in managing and developing high-performing teams.

 

Requisite Education and Experience:

 

  • University Degree in Marketing, Business, Communications, or related field; MBA or equivalent advanced degree preferred.
  • 5+ years of experience in Brand Activation, Retail Marketing, or Omnichannel campaign execution.
  • Fluent English; verbal and written.
  • Excel- Advanced level
  • Intermediate level Power BI proficiency
  • Experience managing cross-functional collaboration with Creative, Digital, and Commercial Teams.

 

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager DTC Marketing

Brand: 
Location:  Panama City
TEAM:  Brand Management & Communications
State:  Pana
Country/Region:  PA
Contract Type:  Full time
Number:  541365
Date:  Mar 4, 2026
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