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Manager Franchise Operations

Manager Franchise Operations Market (LAM)

Location: Panama
Grade: M4
Reporting Line: Sr. Manager / Director Franchise Operations (DTC)
Functional Area: Direct-to-Consumer (DTC)
Country/Region: Latin America (LAM)
Team Management: Yes
Budget Responsibility: No

Purpose & Overall Relevance for the Organization

Drive the successful execution and continuous improvement of the Franchise Business Model across the market, ensuring sustainable growth, strong partnerships, and best-in-class operational standards across all franchise accounts.

Key Responsibilities

Franchise Operations & Strategy Execution

  • Execute and continuously improve the end-to-end (E2E) Franchise Business Model across the market
  • Support and drive the implementation of the strategic planning defined for each franchise
  • Identify franchising opportunities and potential partners in collaboration with Sales Management
  • Develop and present franchise business cases to support decision-making processes

Stakeholder & Partner Management

  • Manage franchise collaborations by coordinating cross-functional teams
  • Ensure smooth cooperation across all internal and external interfaces
  • Interact consistently with Franchise teams across countries to share and implement best business practices
  • Maintain strong relationships with franchise partners, addressing needs and ensuring alignment

Operational Excellence

  • Oversee day-to-day operations related to franchise business and partnerships
  • Support administrative processes and ensure effective execution of operational activities
  • Contribute to achieving sales budgets through active management and client interaction
  • Prepare reports, business projections, and performance tracking

Performance Management & KPIs

  • Track, analyze, and drive franchise stores’ KPIs
  • Measure progress against defined objectives and identify improvement areas
  • Assess franchise business performance and recommend optimization strategies

Team Leadership & Development

  • Recruit and develop talent for direct and indirect reporting roles in alignment with Sales Management
  • Build and lead a high-performing, integrated team by setting clear objectives and guidelines
  • Develop both functional and interpersonal skills of team members
  • Promote collaboration, accountability, and a performance-driven culture

Projects & Channel Development

  • Support the evolution of the franchise channel through special projects
  • Contribute to continuous improvement initiatives and innovation within franchise operations

Key Relationships

  • Sales Management
  • Franchise Partners
  • Cross-functional teams (Finance, Operations, Merchandising, Marketing, etc.)
  • Regional and local Franchise teams

Knowledge, Skills & Abilities

  • Strong understanding of franchise business models and retail operations
  • Broad theoretical and practical knowledge of business processes, tools, and company policies
  • Strong stakeholder management and cross-functional collaboration skills
  • Analytical mindset with experience in KPI tracking and performance optimization
  • Strong communication and influencing skills
  • Ability to manage complexity and drive results in a fast-paced environment

Requisite Education & Experience / Minimum Qualifications

  • Minimum 5 years of relevant experience in Franchise, Retail, or Business Operations
  • Proven experience managing cross-functional teams and stakeholders
  • Experience in Latin America markets is a strong plus
  • Bachelor’s degree in Business Administration or related field (preferred)

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Franchise Operations

Brand: 
Location:  Panama City
TEAM:  Sales
State:  Pana
Country/Region:  PA
Contract Type:  Full time
Number:  546266
Date:  Jun 22, 2026
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