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Manager Go to Market Content
Purpose:
To provide all necessary brand sell-in content, physical and digital samples, and showrooms guidance to ensure a successful sell-in delivery. Drive an efficient and standardized showroom management process across LAM to ensure a flawless sell-in readiness.
Key Responsibilities:
- Create and deploy the ideal set of LAM sell-in tools (internal & external) to achieve a successful and standardized sell-in process (e.g., Sales manuals and Product technical information).
- Align with Sales Development team to maximize the full potential of DSS.
- Manage the LAM Marketing Operations workspace to ensure all relevant content is maintained and continuously guaranteeing alignment between the brands.
- Maximize potential budget usage to enhance the sell-in experience.
- Manage LAM physical & digital samples seasonal strategy in alignment with the overall digital leading global approach looking to reduce physical samples usage in LAM.
- Own the LAM sample management policy to ensure is always updated, clear and the execution in countries is compliant.
- Ensure proper rollout of global future of showroom project and guidance by teaming up with regional sales development team to deliver the best experience for our customers
Key Relationships:
- LAM GTM Sample mgmt. + events
- Marketing Operations -Country
- LAM Trade Marketing Team & VM
- LAM WHS Team
- Finance + IT
- Brand Activation Director CAC
Knowledge, Skills and Abilities:
- Strong organizational and communication skills
- Influencing & attitude to easily solve challenging situations
- Strong Analytical skills and Problem Solving
- Learning and Self-Development
- Strong project Management experience
- Ability to manage conflicting priorities and high workload
- Managing to work under pressure & to be flexible to short-notice changes
- Impeccable attention to detail
- Managing Relationships and Diversity
- Language skills: Spanish & Fluent in English
- PowerPoint: Advanced, Excel: Advanced.
- Required skill set: Cross-functional Project Management experience & Project budget control as assigned.
Requisite Education and Experience:
- University degree
- Minimum 4 years’ experience in project management (ideally in Markets or BU).
- Experienced in job and fully qualified/trained.
- Fluent in English & Spanish
- High understanding of various tools, procedures, etc.
- Great analytical skills with strong excel knowledge.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.