Purpose & Overall Relevance for the Organization

Please be mindful that this position could be recruit in Panama or Colombia

At adidas, we are driven by innovation and performance. This role plays a key part in accelerating eCommerce growth by leading Performance Media and Affiliate Marketing strategies across key LATAM markets.

• Lead Performance Media and Affiliate Marketing to drive incremental and profitable eCommerce growth.
• Define and manage large-scale budgets across LATAM within the commerce and media ecosystem.
• Ensure strong performance of affiliate partnerships and media investments.
• Scale demand and improve acquisition efficiency, aligned with regional and global eCommerce priorities.

Key Responsibilities

• Lead the planning and execution of Performance Media across key markets, aligned with commercial priorities and key business moments.
• Own and execute the end-to-end Affiliate Marketing strategy, including partner identification, onboarding, activation, and ongoing optimization.
• Drive the Paid Media strategy for key LATAM markets, ensuring alignment with global and regional teams and applying best practices.
• Manage campaign performance, investment decisions, and optimization strategies based on incrementality and profitability.
• Act as the main point of contact for media agencies and external partners, ensuring best-in-class execution and continuous improvement.
• Analyze campaign and partner performance, translating insights into actions that drive business growth.

Key RelationshipsInternal

• Brand Activation and Brand teams
• CRM, Digital, and Performance Marketing
• Digital Partner Commerce (DPC) and SEO
• Finance, Analytics, and Local, Regional, and Global teams

External

• Affiliate partners and networks
• Performance media agencies
• Media and technology partners

Knowledge, Skills, and Abilities

• Strong ability to manage multiple stakeholders, agencies, and vendors in dynamic environments.
• Highly proactive, with a strong focus on continuous value delivery, innovation, and channel scalability.
• Deep expertise in Performance Media and Affiliate Marketing, ideally within eCommerce.
• Solid understanding of digital acquisition channels, media buying, and partner ecosystems.
• Hands-on experience with platforms such as Google Ads, Meta Ads, and other performance tools.
• Strong analytical skills, with the ability to translate data into optimization and investment decisions.
• Strategic mindset, balancing long-term growth with day-to-day performance management

Education and Experience / Minimum Qualifications

• Bachelor’s degree in Marketing, Business Administration, Economics, Digital Marketing, or a related field.
• 6+ years of experience in digital marketing, performance media, or affiliate marketing, preferably within eCommerce.
• Proven experience managing affiliate programs and performance campaigns focused on customer acquisition and revenue growth.
• Experience working with agencies, affiliate networks, and external partners, including day-to-day performance optimization.
• Strong understanding of the digital ecosystem, including paid media, affiliate marketing, CRM, and SEO.
• Experience working in cross-functional and international environments.
• Fluent in English and Spanish.