Purpose & Overall Relevance for the Organisation:

This role is responsible for leading the sell-in for Franchise clients based on Franchise assortment plans for the region. Responsible for the store categorization project and deliver on time the sample orders for each of the countries by partner. Constant analysis of sell-out data for franchise doors and accounts to provide fact based merchandising recommendations to clients during the negotiation phase, season sales and buy check.

Key Responsibilities:

• Execute pre-season strategy for FR OTB Planning & Management following the country financial targets.
• Following Channel Ranges provided by Market CTC Assortment Plan teams, drive buying process for the assigned FR Channel and assure right volumes are bought following market OTB plans
• Manage country seasonal stock position assuring the right volumes are available in stores and distribution centers and inform of changes to partners.
• Drive country relevant FR store tiering process following store tiering global guidance.
• Lead allocation for FR to assure that stores needs are covered by following the Channel Ranges provided by Market CTC Assortment Plan teams, and by providing with the optimal initial volumes to achieve store sales plans
• Execute mark-downs for FR as required within given framework.
• Execute flow of stock from FR channels to FO channels to assure product relevance in regular stores, and adequate stock clearance (returns).
• Ensure the given budget for the channel is invested to achieve targets by client and doors by effectively building the range/assortment plan in DTC.
• Own the financial planning on a business segment and store level.
• Guide the Sr. Manager Buying & Trading in the buy of our Franchise partners by using tools and procedures from our own stores.
• Constantly analyze sell-out data from Franchise doors and provide recommendations to the General Merchandising Manager and Franchise Planner taking various dimensions into consideration like, consumer- & sell-out trends, key product concepts, space management, and category analysis.
• Responsible of tracking merchandising KPI´s for the channel such as: Standard Margin, Weeks Cover, Net Sales @ FP, Sell Thru, Full Price Sell Thru, exclusives, Marketing Campaign Investment, Speed, Option Turn, Promise Attribute, Franchise Investment and have a buy check with the partner at the end of the season.
• Own the store categorization project for Franchise in LAM to ensure the correct product segmentation.
• Ensure partners receive in the correct time and aligned with the E2E process the sample orders by door in order to achieve high overlap between Franchise and Own Retail.
• Maximize in-season business by defining action plans (additional buys ISC, NOOS, PR, pull forward) and working closely with the DTC GMM by taking commercial decision across DTC Channels.
• Guide the countries with the correct execution of the Go to Market strategy (RID, Exclusives, Pre-launch, prices) in the market with the direction and guidance of the DTC Category Sr.Managers.
• Strategically coordinate with Partners the end of season strategy (markdown policy, carry forward, product phasing, end of season sale, new season availability tracking,

% returns approved by contract)

• Drive constant improvement of product & assortment plan efficiency
• Lead Merchandising Trainings for franchise partners.
• Store and market visits with Franchise Partners as needed and advised by the business.

Key Relationships:

• All DTC LAM functions
• Franchise Planner
• LAM Franchise Director
• Supply Chain
• Finance
• Go To Market (GTM) local teams
• CTC Market
• MOPS
• Demand Planning
• Business Franchise Partners

Knowledge, Skills and Abilities:

• Strong presentation and persuading skills
• Commercial driven personality
• Excellent numerical and analytical skills
• Structured, organised and process oriented
• Ability to work effectively within a team environment
•  Lives and breathes sport and fashion and anticipates consumer trends
•  Language Skills: Spanish mother tongue or very well, English advanced ((oral & writing)
•  IT Skills: Excel excellent / Word, Excel and PPT Advanced

Requisite Education and Experience / Minimum Qualifications:

• University degree in business, ideally with marketing and sales focus or equivalent professional experience
•  2 - 3 years of experience in merchandising
• Industry: ideally in apparel/fashion/shoes or FMCG
• Exposure: sports, fashion