Senior Manager Merchandising Planning Category Market

Department:                                     adidas

Direct Reporting Line:                    Director CTC Merchandising

Indirect/Second Reporting Line:

Subsidiary/Country:                        LAM

Location:                                            Panama

GSMS Grade:                                          M3

Personnel managed:                      No

Budget managed:                           

Purpose & Overall Relevance for the Organization:

E2E Range Management function uniting Range structure, efficiency, and profitability under one strategic framework. Working closely with the Market and Country ranging teams to drive focus, clarity, and commercial impact across categories and markets.”

Key Responsibilities:

Design and drive the range size and structure on given categories. Guidance will be given at category, business segment and planning dimension.

Ensure alignment with category, country CTCs and channels on article allocation and range structure, including seasonal phasing, consumer peaks and category priorities.

Define pricing strategy & pricing pyramids for given categories together with the BU. Including implementation tracking at country level.

Drive data-led range decisions to guide range planning and optimization at key moments of the season providing tools and analysis based on RDP, order book, BU strategy/trends, sell-out, inventory and conversion insights. Including status assessment and recommendations.

Drive data-led range decisions to guide business planning and optimization based on RRP adoption, GIM% & STM% at key moments in the season. Including status assessment and recommendations.

Maintain data driven insights from LAM Consumer & market understanding including distribution, competitor strategies and consumer behaviours by close alignment with BU and channel counterparts.

Create and maintain the required file ecosystem to provide guidance and insights (data bases, dashboards and additional tech tools).

Support the range update process and needs beyond inline requirements per country and category (e.g. ABOs, late adds and key accounts biddings)

KPIs

• Range size and article efficiency (incl. overlap) at a LAM and Country level
• Bread & Butter targets
• Category Growth targets

Key Relationships:

• Market BU Leads
• Market Marketing Operations team
• Country BU CTC teams & Brand Activation Director
• Country Marketing Operations team
• LAM Market Functions: SCM, KA, Finance/ Demand Planning, Business Development
• Retail, Wholesale and eCommerce

Knowledge Skills and Abilities:

• Strong analytical skills
• Data science background – capability to manage and combine large datasets, bring clear analisis, strong conclusions and actionable recommendations.
• Highly collaborative with strong communication skills
• High influencing skills and ability to make fact-based decisions
• Structured, organized and process oriented
• Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
• Ability to work effectively within a team environment
• Ability to work effectively in a highly matrixed and process heavy organization.
• Advanced skills in MS Office and PBI.
• Databricks, Automation, Agentic development knowledge highly welcomed.
• Fluent in Spanish & English

Requisite Education and Experience / Minimum Qualifications:

• 8 Years experience in Category Management/ Ranging/ Merchandising or account marketing / sales.
• 3 Years of experience managing or working with large datasets.