Purpose & Overall Relevance for the Organization

This position acts as a strategic enabler for Franchise Account Managers and the Retail & Franchise Lead by transforming data into insights, ensuring executional excellence across sell-in and sell-out processes, and driving standardized ways of working across the Franchise portfolio.

The role goes beyond operational support, owning end-to-end visibility of Franchise performance, strengthening governance, and ensuring alignment with regional and global frameworks, while supporting sustainable growth and profitability of Franchise partners.

Key Responsibilities

1. Franchise Performance & Sell-Out Excellence

• Own and consolidate weekly and daily Franchise performance tracking, ensuring full visibility of KPIs including Net Sales, Comp Growth, Conversion Rate (CR%), UPT, ASP, productivity per sqm, month of hand (partner inventory) and store portfolio performance.
• Ensure 100% sell-out data visibility across the Franchise channel, coordinating closely with partners and Account Managers on data quality, automation, and timeliness.
• Lead the development and maintenance of standardized Franchise reporting (sell-out and inventory, productivity, portfolio, Segmenta, regional reports).
• Act as the Segmenta point of contact for the Franchise channel, ensuring data integrity, proper usage, and alignment with Regional teams for consistent implementation.
• Prepare and coordinate DTC and Franchise communications, including the DTC newsletter and internal updates.

2. GTM & Commercial Planning Support

• Act as the Franchise drumbeat owner for key GTM milestones, ensuring readiness across timelines and tools. Coordinate alignment between DTC team and cross functional areas (MKT, WHS, FINANCE, MOPS).
• Track and coordinate seasonal TT uploads and ensure alignment with regional and global calendars. Ensure alignment with E2E.  
• Support DTC team in the preparation of Franchise updates, channel meetings, regional calls, and bootcamps.

3. Franchise Portfolio & Account Management Enablement

• Maintain and continuously improve the Franchise store portfolio database, ensuring accuracy of store status, formats, productivity metrics, and rollout tracking.
• Track and update Franchise contracts, ensuring documentation is current and aligned with global Franchise frameworks.
• Coordinate debit notes related to furniture, fixtures, and other chargebacks to Franchise partners, ensuring accuracy and timely execution.

4. Governance, Audits & Process Excellence

• Coordinate controls and documentation required for global Franchise audits, acting as the local point of contact for audit readiness.
• Support rollout and continuous improvement of Franchise operational processes (BPMs, KPIs, assumptions, inputs, and support documentation).
• Ensure alignment with global and regional Franchise standards, policies, and compliance requirements.

5. Cross-Functional & Regional Collaboration

• Acts as a cross-functional orchestrator, connecting Franchise Account Managers, B&T, E2E, FP&A, Store Development, and Regional Franchise teams to ensure process excellence and compliance with regional, brand, and partner standards.
• Consolidate local and regional project needs, ensuring timely execution and clear communication across stakeholders.

Key Relationships

• Franchise Account Managers
  
  
• Retail & Franchise Lead LADMAR
  
  
• LADMAR B&T Team
  
  
• LADMAR E2E & Customer Service
  
  
• LADMAR FP&A
  
  
• Store Development Team
  
  
• Regional Franchise Teams
  
  
• Franchise Partners’ Back Office (District Managers, Retail Managers)

Knowledge, Skills & Abilities

• Strong business and commercial acumen with a results-oriented mindset.
• Advanced analytical skills with strong proficiency in Excel; ability to translate data into insights and actions.
• Experience managing dashboards and reports; Power BI knowledge is a strong plus.
• Strong organizational and project management skills, with the ability to manage multiple priorities.
• Effective communication and stakeholder management skills, including cross-functional and regional collaboration.
• High attention to detail, governance-oriented, and process-driven.
• Strong PowerPoint skills for executive-ready presentations.

Requisite Education & Experience / Minimum Qualifications

• Bachelor’s degree in Business Administration, Finance, Economics, Engineering, or related field.
• Minimum 5 years of professional experience in Retail, Franchise Operations, Sales Operations, or Commercial Analytics.
• Experience working with Franchise or Wholesale business models is a strong advantage.
• Experience interacting with regional or global teams is preferred.