Purpose & Overall Relevance
As a Retail Senior Store Manager, you lead the store with a strong consumer-first mindset, ensuring an elevated brand and shopping experience. You oversee Sales and Operations teams, build a high‑performance service culture and maintain adidas operational and brand standards. You act as a role model for retail excellence, navigating a dynamic omnichannel environment and partnering closely with the ROAM and back-office teams to deliver strategic initiatives for the store and the market.

Delivering Store Targets
You are responsible for driving retail and financial performance, focusing on Net Sales, Profit and effective cost management. You guide your team to achieve defined KPIs, deliver excellent NPS results and ensure compliance with adidas operational procedures and directives. You manage resources efficiently to guarantee strong store readiness and a consistently premium consumer experience.

KEY RESPONSIBILITIES

Sales and Business

• Drive retail and financial KPIs and support P&L performance with the Brand Flagship Director.
• Identify business opportunities, operational efficiencies and growth drivers.
• Lead and coach the team to achieve sales targets, profitability goals and strong NPS outcomes.
• Understand the store’s strategic importance within adidas’ omnichannel ecosystem, including community engagement and key city initiatives.
• Build and execute a clear business plan aligned with store objectives and timelines.
• Collaborate with Retail Marketing, Visual Merchandising, Merchandising & Allocations, Supply Chain, Profit Protection, HR and Store Development.
• Contribute actively to NPS improvements and consumer satisfaction.
• Manage priorities effectively in a fast-paced environment and maintain resilience during pressure moments.

Operations and Process

• Maintain adidas brand and visual merchandising standards in partnership with Store Activation and VM Managers.
• Implement operational standards, audits, health & safety protocols and loss prevention measures in line with adidas global frameworks.
• Ensure consistent use of all tools, systems and applications to drive performance and enhance consumer-facing activity.
• Oversee efficient Back-of-House and Front-of-House processes, ensuring optimal resource allocation and strong store readiness.
• Plan team deployment for commercial peaks, events and product launches.
• Manage multiple responsibilities while keeping the consumer experience at the center of decision-making.

Teamwork & Leadership

• Build a collaborative, inclusive and performance-driven store culture with clear shared goals.
• Use MYBEST and People Management tools to manage performance, development, recruitment and succession planning.
• Create an environment of accountability, clarity and efficient ways of working.
• Ensure all employees receive training in service, operations, sales and VM, partnering with back-office teams as needed.
• Lead by example and role model adidas values and expected leadership behaviors across the management team.

CUSTOMER SERVICE, BRAND & PRODUCT

• Deliver an outstanding consumer experience by activating resources, processes and service standards.
• Represent adidas as a brand ambassador and foster strong connections within the local community.
• Work with ROAM, Flagship Director, Consumer Experience Manager and Instore Trainer to execute sales and product training for new seasons and launches.
• Build a strong service and sales culture, developing your team and driving long-term commercial results.

KNOWLEDGE, SKILLS & ABILITIES

• Strong leadership, communication and interpersonal abilities.
• Ability to collaborate and influence across multiple levels and departments.
• Strong financial and analytical skills to support data-based decision-making.
• Creative problem-solving, sound judgment and the ability to handle sensitive situations.
• Comfortable working in a matrix organization and dynamic retail environment.
• Performance-driven, adaptable to change, resilient and open to feedback.
• Passion for the adidas brand and for sport.
• Proficiency in MS Office and retail systems.

QUALIFICATIONS :

• Minimum 5 years work experience in a sports/fashion customer- and commercial-focused retail environment with a minimum of 3 years of Store Management responsibility 
• Experience as a Store Manager in a Flagship store or similar retail leader; P&L responsibility is a plus.
• Leadership experience in a branded retail environment.
• Proven ability to lead and develop teams.
• Fluent English (C1)