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Assistant Manager, Retail Training

1. Role Purpose

Drive measurable commercial impact through service excellence, selling capability, and leadership development on the shop floor. Focus on Conversion, NPS, and leadership ecosystem creation.

2. Key Responsibility

 

A. Training Development & Localization

  • Design, update, and enhance training curricula.
  • Localize global content while preserving training intent and brand integrity.
  • Create and maintain manuals, modules, and toolkits.

B. Retail Capability Building: Service, Selling, Product

  • Deliver training that strengthens service behaviors, selling skills, and product storytelling.
  • Integrate digital tools into training.
  • Link coaching outcomes to commercial KPIs. Evaluate training effectiveness through data and store visits.

C. Leadership & Coaching Capability Development

  • Build coaching capability of Store Managers and strengthen training Leads at stores.
  • Support leadership behaviors at store level.
  • Own onboarding process, frameworks and standards  for all Retail and Franchise employees.
  • Own onboarding framework & standards
  • Partner with District Leads for local delivery
  • Continuously refine based on store feedback

 

D. Cross-functional Collaboration & Commercial Readiness

  • Collaborate with Retail Ops, Marketing, Brand, Merchandising on campaign readiness. Lead training during peaks & product launches
  • Translate training strategies into frontline execution guidance.
  • Translate campaigns and commercial moments into store actions

 

E. Franchise Training Support

  • Lead, Design & implement Retail Training Model
  • Define expectations, metrics, and governance
  • Regular check-ins with franchise partners to ensure execution

3. Key Performance Indicators (KPIs)

  • Sustained improvement in Conversion & NPS
  • Visible uplift in store & district leadership
  • Effective district training ecosystem
  • Scalable franchise training execution
  • Strong leadership presence & communication

4. Required Skills & Competencies (2026)

• Consumer focus

• Communication & presentation

• Collaboration & influencing

• Problem solving & analysis

• Retail training & facilitation

• Product knowledge

• Digital learning platform proficiency

• On-floor coaching

5. Stakeholder Interfaces

Retail Operations, Franchise team, Marketing, Brand Activation, Merchandising, Regional Sales Academy

6. Professional Background / Experience

Functional: Minimum 3-5 years in Retail Training or Operations.

Industry: Preferably sports, apparel, fashion, or FMCG Retail.

7. Education Requirements

Degree or Diploma in Sales, Marketing, Retail Management, Business or related field.

8. IT & Digital Skills

• Outlook: Advanced

• Word: Advanced

• Excel: Advanced

• PowerPoint: Advanced

9. Language Skills

• English: Advanced

• Local language: Fluent

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Assistant Manager, Retail Training

Brand: 
Location:  Petaling Jaya
TEAM:  Sales
State:  10
Country/Region:  MY
Contract Type:  Full time
Number:  541598
Date:  Mar 17, 2026
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