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Senior Manager, Wholesale

Purpose & Overall Relevance for the Organization:

 

Lead the Wholesale Operations function for adidas Malaysia, driving operational excellence and profitable growth across Key Accounts, B2B, Clearance, and Customer Service.

 

This role ensures strong sales execution, trade governance, service levels, and process discipline, enabling seamless order-to-cash delivery while safeguarding margins, compliance, and customer experience.

 

The position partners closely with the Key Account team (strategic growth) to ensure clear accountability between strategy Key Account and execution (Wholesale Operations).

 

Key Responsibilities:

 

Functional

Wholesale Operations & Non-Key Business

  • Own end-to-end performance of Key Accounts, B2B, and Clearance channels
  • Deliver sales, margin, and contribution targets while managing operating expenses
  • Drive disciplined sell-in execution and inventory management to optimize sell-through
  • Ensure strong execution of seasonal plans, promotions, and stock allocation

Customer Service Excellence

  • Lead customer service operations including order management, fulfilment, and after-sales support
  • Improve OTIF, order accuracy, and service SLAs
  • Strengthen customer satisfaction and long-term relationships

Governance & Trade Management

  • Ensure compliance with wholesale policies, trade terms, and commercial controls
  • Manage AR collections, DSO targets, credit limits, and bad debt prevention
  • Standardize processes for contracts, pricing, and trade investments

Operational Excellence

  • Simplify and optimize wholesale processes (order-to-cash, forecasting, reporting)
  • Improve productivity through systems, tools, and automation
  • Partner with Supply Chain, Finance, and Marketing for cross-functional alignment

Planning & Reporting

  • Develop annual operating plans and forecasts for Non-Key business
  • Track KPIs and proactively identify risks/opportunities
  • Provide market insights and competitor updates to leadership

People Leadership

  • Lead, coach, and develop the Wholesale Operations team
  • Set clear performance targets and accountability standards
  • Build capabilities in service mindset, process discipline, and commercial execution
  • Foster collaboration with Key Account, Retail, and cross-functional teams

Controlling / KPIs

Accountable for:

  • Non-Key revenue & margin
  • Sales expense control
  • DSO & AR collection
  • Inventory health & clearance efficiency
  • OTIF & service level metrics
  • Customer satisfaction (CSS/NPS)
  • Team productivity & process compliance

 

 

Core Competencies

 

Functional

  • Wholesale Operations Management
  • Sales Execution & Governance
  • Financial & Margin Control
  • Customer Service Excellence
  • Process Optimization

 

Leadership

  • Result Orientation
  • Operational Rigor
  • Influencing & Stakeholder Management
  • People Development
  • Cross-Functional Collaboration

 

 

 

Pre-requisite Knowledge / Skills

  • University degree in Business/Commercial/Operations or related field
  • 6–8 years in Sales, Wholesale Operations, or Account Management
  • Experience leading operational or service-focused teams
  • Strong commercial acumen with financial literacy (margin, DSO, inventory)
  • Process-driven and structured problem solver
  • Excellent communication and stakeholder management skills
  • Sporting goods / apparel / FMCG experience preferred

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Manager, Wholesale

Brand: 
Location:  Petaling Jaya
TEAM:  Sales
State:  10
Country/Region:  MY
Contract Type:  Full time
Number:  541047
Date:  Feb 13, 2026
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