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Senior Manager, Wholesale Planning & Operations

Role: Senior Manager, Wholesale Planning & Operations

 

Purpose & Overall Relevance for the Organization:

This is a regional adidas SEA role responsible for leading the Wholesale Planning & Operations backbone for Global Key Accounts across Southeast Asia.

The role enables adidas to deliver on its sell-in and sell-out objectives by aligning commercial planning, performance management and supply-chain execution across SEA and Country teams, ensuring the organization operates from one set of facts and one set of priorities.

Acting as the bridge between SEA strategy and country execution, the role ensures regional priorities are translated into clear, executable plans and actions.

 

Key Responsibilities:

1. Wholesale Planning & Financial Alignment

  • Lead the SEA-level framework for sell-in, sell-out, phasing and scenario planning across key accounts.
  • Ensure consistent, transparent financial and volume outlooks across Wholesale, Finance, Country and Supply Chain.
  • Provide forward-looking visibility on risks, opportunities and exposure to support SEA commercial decision-making.

2. Performance Management & Insight Governance

  • Own the performance management rhythm for GKA, including business reviews, hindsight and deep-dives.
  • Ensure all analytics deliver clear insight into what is happening, why, and what actions are required.
  • Prioritise the analytics agenda so the team focuses on the highest-value commercial and operational questions.

3. In-Season Trading Orchestration

  • Maintain a SEA-level view of demand gaps, oversupply and sell-out opportunities.
  • Align key stakeholders on where the region should push, protect or rebalance inventory and demand.
  • Support Key Account teams with fact-based trading scenarios to maximise sell-in and sell-out while managing risk.

4. Supply & Execution Governance

  • Own SEA-level visibility and prioritisation for inbounds, availability, OTIF, delays and shortages.
  • Lead cross-functional escalation and prioritisation between SEA, Country teams and Supply Chain when execution trade-offs are required.
  • Work closely with Country Wholesale and Customer Service teams to ensure SEA priorities, launch readiness and availability plans are reflected in country execution and escalation paths.

5. SEA–Country Operating Model

  • Serve as the primary SEA planning and operations counterpart for Country teams, ensuring two-way flow of information on sell-out, inventory, inbounds and execution risks.
  • Ensure SEA priorities are embedded into country operating rhythms, calendars and execution plans.
  • Consolidate country inputs into a single SEA execution view that supports faster, better-informed regional decisions.

6. Leadership & Team Development

  • Lead, coach and develop the Wholesale Planning & Operations team (Manager and Planner).
  • Set clear priorities, ways of working and performance standards to ensure high-quality delivery and continuous improvement.

 

Key Relationships:

  • SEA Key Account Management
  • SEA Finance
  • SEA Supply Chain
  • SEA Category & Assortment Planning
  • Country Finance, Wholesale & Customer Service teams
  • EM Wholesale Strategy
  • EM Data & Analytics
  • EM & Global IT

 

Knowledge, Skills and Abilities:

  • Strong understanding of wholesale commercial dynamics, including sell-in, sell-out, phasing and inventory exposure
  • Proven experience leading business performance management, including hindsight, deep-dives and executive-level reporting
  • Ability to translate complex data into clear commercial and operational priorities
  • Strong analytical, planning and scenario-building capability
  • Proven ability to influence and align cross-functional, regional and country stakeholders
  • Excellent communication and stakeholder-management skills
  • Advanced proficiency in Excel and business intelligence tools (e.g. Power BI, MicroStrategy)
  • Structured, detail-oriented and comfortable operating in a fast-paced, regional environment
  • Fluent English

 

 

Requisite Education and Experience / Minimum Qualifications:

  • University degree preferred
  • 5–8+ years of experience in wholesale planning, business analytics, commercial operations or supply-chain-enabled commercial roles
  • Proven experience working across Sales, Finance and Supply Chain in a regional or multi-country environment
  • Experience in sportswear, fashion, footwear or FMCG preferred

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Manager, Wholesale Planning & Operations

Brand: 
Location:  Petaling Jaya
TEAM:  Sales
State:  10
Country/Region:  MY
Contract Type:  Full time
Number:  540090
Date:  Jan 27, 2026
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