Purpose & Overall Relevance for the Organization

The evolving media landscape presents continuous opportunities to fuel growth through innovation and precision. This role plays a critical part in connecting strategic planning with operational execution across both performance and brand media. Partnering closely with cross-functional stakeholders, the Assistant Manager will support the development of seasonal plans, implement strategies across media channels, and help ensure best-in-class activation across the adidas North America business.

This position will serve as a key contributor to the Media Strategy & Operations team, directly supporting Business Unit plans, cross-channel media activations, and performance marketing initiatives to drive commercial growth and brand impact.

Key Responsibilities

• Serve as the day-to-day operational point person for performance marketing channels, coordinating timelines, calendar planning, creative deliverables, and cross-functional workflows.
• Support the development and implementation of integrated media plans in collaboration with Business Units and Media channel owners.
• Partner cross-functionally to collect and consolidate business inputs that inform media strategy and investment decisions.
• Assist in translating high-level strategies into actionable activation plans across performance and brand media.
• Lead performance marketing eCom calendar planning, ensuring alignment between commercial priorities, promotional windows, and media activation across both the upper and lower funnel.
• Drive content and creative asset coordination with internal creative teams to secure necessary assets for media activations.
• Partner with Membership, CRM, and Digital teams to support acquisition and retention media strategies.
• Facilitate promotional execution across paid media, ensuring alignment between commercial calendars, offers, and campaign priorities.
• Participate in seasonal business reviews and campaign retrospectives, providing key recaps and identifying actionable insights.
• Maintain clear documentation of plans, timelines, and activation status across all relevant stakeholders.
• Build and maintain strong relationships with Business Units, channel leads, and global teams to ensure alignment and transparency throughout.

Key Relationships 

• NAM Brand & Performance Media
• NAM/US Media Strategy & Operations
• NAM DTC Marketing (Digital Planning, Digital Content, CRM, Membership)
• NAM eCom cross-functional teams (Operations, Visual
• Merchandising, Digital Analytics, IT, Consumer Experience, Buying & Planning)
• US Strategic Planning & Brand Health
• US Newsroom
• Global & Local Business Unit teams
• Global & Local Brand Design teams
• Global Brand & Performance Media

Knowledge, Skills and Abilities

• Strong organizational and project management skills with attention to detail.
• Ability to translate strategy into actionable plans and next steps.
• Excellent communication and collaboration skills to work across cross-functional teams.
• Advanced expertise in PowerPoint with a strong ability to develop clear, compelling, and visually engaging presentations that effectively communicate complex ideas.
• Comfortable managing multiple priorities in a fast-paced environment.
• Proven ability to connect the dots across cross-functional teams, driving alignment and securing stakeholder buy-in to advance plans and priorities
• Analytical mindset with a curiosity for learning and problem solving.
• Adaptability to evolving business needs and ambiguity.
• Genuine interest and curiosity in media, marketing strategy, and digital commerce.
• General knowledge of the digital and media landscape and passionate about the sports apparel and footwear market, with broad understanding of consumers, competitors, style, entertainment and retail trends.

Requisite Education and Experience / Minimum Qualifications

• Bachelor’s Degree in Marketing, Business, or related field.
• Minimum of 2-3 years of relevant work experience.
• Exposure to media strategy, digital marketing, and/or eCommerce strongly preferred.
• Experience working in cross-functional or matrixed organizations is a plus.

• adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland, Oregon.
• Though our teammates hail from all corners of the world, our working language is English.