PURPOSE

As a  Manager Digital  Analytics at adidas you are responsible for delivering cutting-edge analytics services to  stakeholders, enabling them to make fact-based decisions. Based on multiple data sources, you manage the creation of tools, visualizations, and data capabilities that inform stakeholders and assist them with generation of insights to ultimately drive sales and efficiencies. As part of the Data Solutions team, you will also manage larger-scale projects, such as the creation of new datasets and integrations and the development of new analytical frameworks to meet business needs. In collaboration with your team, you inform the adidas digital  strategy and provide the data and tools to create  consumer experiences.  
 
KEY RESPONSIBILITIES

Analytics

• Manage demand for tools, frameworks, data integrations, and new data capabilities. Gather requirements, conduct research, manage contributors, test implementation methods, report progress to stakeholders, and demonstrate new products to large audiences of stakeholders.
• Provide analytics and data services to stakeholders within the US eCom market and beyond.
• Ensure new tools and capabilities drive business efficiencies and create consumer and financial impact, align with and facilitate market practices and operations, and are created within the greater context of holistic market data capabilities and frameworks.
• Execute assigned projects in areas such as construction and/or technical advisement of data integrations and pipelines; data tools, frameworks, and capabilities; visualization, dashboarding, and automated reporting; predictive analysis, classification, and forecasting; etc.    
• Contribute to continuous development of the analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you.

Consulting

• Advise and instruct analytics partners within eCom market, Global teams, and throughout adidas on the use of data sources, tools, and frameworks. Define and advocate for best practices to ensure data quality and meaningful use of data sources and tools.
• Support market and global analytics teams in the use of data sources, tools, and frameworks to analyze key metrics, product performance, consumer behavior, financial performance, social media data, etc.
• Intake, management, execution, and product ownership for new data projects from analytics and operational teams to meet business goals. Training, demonstration, advocacy, and ongoing support to end users for owned data products.
• Maintain a strong stakeholder network with high level of trust that facilitates action
• Implement and use data driven decision processes, in line with a fact-based decision culture

Reporting

• Co-initiate and help implement new reporting structures or refine existing structures within your area of responsibility in alignment with Global Digital Analytics Frameworks and Data Governance.
• Help distill best practice guidance to other markets and other adidas stakeholders to maximize the use of analytics capabilities

Innovation

• Build a strong internal and external network, informing the adidas Digital Analytics community on the latest trends and technological advances.
   

KEY RELATIONSHIPS

• eCom US teams
• Performance Marketing US team
• DBC Global Digital Analytics    
• Global and Market DNA / Dev Ops teams
• Global and Market Data Science 
   

REQUIREMENTS

• University degree in related field or equivalent combination of education and experience
• 4+ years of experience in Digital Analytics
• Advanced experience of digital analytics in a brand environment
• Experience in eCommerce environment
• Basic experience in leading a team is a plus
   

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday.