Purpose:

Deliver the adidas message to the consumer through owned and paid social, creating engaging content and advertising experiences which drive conversation both one to one and at scale, and connecting them to adidas wider digital world adidas.com and the adidas app.

Key Responsibilities:

Content & Campaign Execution

• Implement and execute the social media strategy across key categories including Soccer, Running, Women’s, Training, and/or Originals, aligned to the NAM brand and category calendars
• Plan, capture, and produce content that supports key North America and global brand/category priorities across all social media platforms
• Write platform appropriate, brand aligned social copy to support campaigns, product launches, and cultural moments
• Be reactive to timely moments and cultural conversations—translating them into relevant social content that ladders up to brand and category goals
• Edit and adapt content to fit platform best practices, creative formats, and evolving audience behaviors
• Collaborate with internal teams—such as brand communications and sports marketing—to deliver on business goals through end-to-end campaign planning and execution

Publishing & Channel Strategy

• Partner with Newsroom counterparts (adidasUS, PR, Partner Activation) and category Business Units to maximize publishing impact across owned, earned, and paid channels
• Foster strong relationships with global counterparts and platform/channel owners to ensure alignment, insight sharing, and cohesive execution
• Develop and manage social media strategies, including briefing and managing agencies on execution, creator partnerships, and content production
• Ensure all content is properly tagged and tracked to support performance measurement and advanced analytics

Innovation, Trends & Thought Leadership

• Stay on top of social media trends, platform innovation, sports and culture to drive timely, relevant storytelling
• Identify platform trends and evolving consumer behavior to inform publishing decisions and broader team strategy
• Connect social media experiences to adidas digital platforms to create best-in-class, seamless consumer journeys

Team Development & Performance

• Support the Senior Manager of Social Media in driving innovation and publishing best practices across the team
• Educate cross-functional partners and team members to deepen understanding of social media platform opportunities
• Present campaign plans, performance insights, and trend reports in internal and cross-functional meetings
• Consistently deliver results on time, on target, in full, and within budget

Additional Expectations

• Travel may be required to support content shoots, events, or cross-market collaboration

Key Relationships:

• Global PR & Social Team
• NAM Sports Marketing
• NAM Business Units
• NAM Brand Communications
• NAM Digital (inc. ECommerce, Media & Membership)
• Creative Agencies
• External partners (Athletes, Brand Ambassadors, Creators)

Knowledge, Skills and Abilities:

• Experience in Social Media Publishing for a Brand or Public Entity
  • (i.e. owning publishing rights and passwords)
• Extensive understanding of owned social media channel and paid social landscape
• Advanced experience with all major social media networks: Meta, Tiktok, YouTube, Snapchat etc.
• Creative, collaborative and confident
• Excellent interpersonal/communication skills and strategic thinking
• Keen understanding of the wider publishing mix: owned, earned and paid
• Naturally curious and motivated by the ever-changing world of digital and mobile platforms
• Broad understanding of and passion for the sports and fashion/entertainment industry
• Advanced presentation and organizational skills
• Understand the Editorial process
• Copywriting skills

Requisite Education and Experience/Minimum Qualifications:

• Degree in Marketing, Communications, Retail, Digital or a related field
• 3+ years industry and/or relevant work experience
• Proven track record in digital planning and social media marketing
• Fluent written and spoken English language skills

• adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon.
• Though our teammates hail from all corners of the world, our working language is English.