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Manager Wholesale Marketing
Purpose & Overall Relevance for the Organization:
As Manager, Wholesale Marketing, you will be responsible for supporting the development and execution of US Account Marketing and Activation Plans for key wholesale accounts. This role plays a critical function in driving business growth and improving Brand Health KPIs by ensuring best-in-class marketing activations at the point of sale. You will work closely with Key Account Sales, Marketplace Merchandising, Brand Communications, Digital Activation, and Visual Merchandising teams to ensure alignment on brand, retail, and digital marketing strategies that enhance consumer engagement and sell-through. This role requires strong project management, cross-functional collaboration, and an ability to execute marketing programs that elevate the consumer experience while ensuring alignment with global and NAM brand priorities.
Key Responsibilities
- Strategy Execution & Account Management
- Define and align seasonal marketing plans, ensuring integration of product, retail, and
brand activities for key wholesale accounts. - Execute account marketing calendars to secure brand presence, share of space, and
consumer engagement across key wholesale partners. - Collaborate with Key Account Sales and Merchandising teams to ensure marketing
programs align with commercial objectives and sell-through priorities. - Support the development of digital and omnichannel marketing strategies in partnership
with Digital Activation teams. - Serve as the key marketing contact for assigned accounts, ensuring marketing tools,
campaigns, and activations are delivered on time and in full.
- Define and align seasonal marketing plans, ensuring integration of product, retail, and
- Retail & Digital Activation
- Plan and execute in-store activations, product launches, and promotional campaigns in
alignment with key seasonal priorities. - Partner with Visual Merchandising and Retail Concepts teams to ensure high-quality
retail execution that enhances consumer engagement. - Work closely with retailers to drive conversion and sell-through, ensuring alignment
between in-store and digital activations. - Maintain an understanding of key consumer trends, retail behaviors, and competitive
market dynamics to inform marketing strategies.
- Plan and execute in-store activations, product launches, and promotional campaigns in
- Performance MEasurement and Budget Management
- Track and report on the effectiveness of marketing activations, leveraging data and
insights to optimize future investments. - Ensure budget oversight and cost control, maximizing ROI on account marketing spend.
- Collaborate with Finance and Business Development teams to ensure efficient budget
allocation and performance tracking.
- Track and report on the effectiveness of marketing activations, leveraging data and
- Cross-Functional Collaboration & Leadership
- Partner with internal stakeholders across Sales, Merchandising, Digital Activation,
Brand Communications, and Visual Merchandising to deliver cohesive consumer
experiences. - Act as the consumer activation lead, providing input on marketing tools and assets
required to drive engagement and commercial success. - Share best practices and work cross-functionally with Global and NAM teams to drive a
consistent and scalable marketing approach. - Maintain strong relationships with retail partners, ensuring alignment on seasonal
marketing priorities.
- Partner with internal stakeholders across Sales, Merchandising, Digital Activation,
Key Relationships
- Sales & Merchandising Teams – Align on account marketing strategies and business
priorities. - Visual Merchandising & Retail Concepts – Ensure seamless in-store execution.
- Digital Activation & Trade Marketing Teams – Optimize omnichannel consumer
engagement. - Global & NAM Brand Marketing Teams – Align seasonal marketing initiatives with broader brand objectives.
- Finance & Business Development Teams - Monitor marketing investments and budget efficiency.
- Retail Partner Stakeholders - Foster strong external partnerships to drive brand growth.
Knowledge, Skills, and Abilities
- Strong brand marketing and project management experience, preferably within
wholesale and the sporting goods industry. - Highly collaborative with strong stakeholder management and communication skills.
- Ability to analyze and apply consumer insights, retail trends, and business data to
optimize marketing programs. - Strong problem-solving skills with a proactive mindset to mitigate delays and ensure
executional excellence. - Deep understanding of retail marketing, digital activation, and omnichannel strategies.
- Ability to work effectively within a fast-paced, cross-functional team environment.
- Intermediate to advanced proficiency in Microsoft Office (Excel, PowerPoint, Word).
Requisite Education and Experience / Minimum Qualifications
- Bachelor’s degree in business, Marketing, or a related field.
- 5-7 years of experience in brand marketing, digital marketing, wholesale marketing, or
account management. - Previous experience in trade marketing, retail activation, or category marketing within a
consumer-focused brand. - Proven ability to execute account-based marketing strategies with a focus on consumer
engagement and sell-through. - Equivalent combination of education and/or experience may be substituted for degree.
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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
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adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
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Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
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At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland OR.
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Though our teammates hail from all corners of the world, our working language is English.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.