Senior Category Director - Running

Through sport we have the power to change lives. Sport is our past, present, and future and connects deeply with our purpose. We will always strive to expand the limits of human possibilities, to include and unite people in sport and to create a more sustainable world. We are defined by our attitude, Impossible is Nothing. We are rebellious optimists driven by action to shape a better future together. We see a world with possibilities where others only see the impossible. In sport, having the right attitude is key to being successful. Our attitude defines us in our industry and is a mindset that goes back to the days of our founder, Adi Dassler. It shapes our stories, products, and action.

 

As the hub of the brand, the adidas North American Product Merchandising team drives how our products show up to serve the consumer and elevate our experience. We are brand led storytellers who build product offerings that connect with and inspire our consumer. We build assortments that are brand led, consumer right and appropriately segmented to win in the NAM marketplace.

 

Purpose & Overall Relevance for the Organization: Act as the head of category management for the market business unit in the definition of local short- and medium-term objectives for the respective Category. Implement Global Concepts-to-Consumer strategies in a locally relevant way, considering different consumer needs and distribution channels. Drive cross-functional Marketing execution ensuring one category voice reaches the consumer today, tomorrow and in the future. 

 

Key Responsibilities

  • Own and deliver the North America GTM strategy against global priorities; lead category management team to bring the strategy to life 
  • Collaborate with CTC and relevant cross functional teams to execute the plan 
  • Align with Global on product range build and assortment strategy  
  • Prepare the line for go to market excellence, including system, catalogue, and web text maintenance 
  • Build assortment plans that provide clear product direction and information to the global product team and supporting departments 
  • Develop category initiatives to meet key commercial goals 
  • Collaborate in preparing communication concepts for the category 
  • Build market/retailer network to maintain trend and product awareness 
  • Present ranges internally and externally (to key retailers) 
  • Continually monitor and analyze product range and sales results to determine products that maximize profitability/productivity 
  • Manage the process with effective communication and action steps to achieve margin, profitability, and acceptable inventory levels 
  • Ensure organizational efficiency through motivation, training, and development of direct reports 

 

Key Relationships

  • Category and Marketplace Merchandising
  • Canada, DTC, and relevant commercial teams
  • Merchandising Planning and Systems
  • Brand Operations (GTM, Sample, & Merch Ops)
  • Brand Communications
  • Sports Marketing
  • Finance
  • Demand Planning and relevant SCM partners
  • Global Business Partners
  • Local Creation teams

 

 Knowledge, Skills and Abilities

  • Advanced cross-functional Merchandising and Marketing knowledge and Market experience in sport and/or fashion/lifestyle categories (sporting goods industry preferred) 
  • Leading and managing a diverse team 
  • Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets 
  • Advanced user of MS Office suite of products 
  • Experience in both market and above market organization preferred 
  • Excellent verbal and written communication skills 
  • Strong presentation, planning, and analytical skills 
  • A thorough understanding of consumer markets 
  • Ability to travel domestic and international up to 20% of time

 

Minimum Qualifications

  • Bachelor’s degree, with an emphasis in Marketing/Business preferred, and 
  • 10+ years sports or other product marketing or related experience, 5 years at the managerial level in the Sporting Goods Industry. 

 

 

 

  • Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
  • adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 14 weeks of paid parental leave.
  • Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
  • We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote. The working location of this position is Portland, Oregon.
  • Though our teammates hail from all corners of the world, our working language is English.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Senior Category Director - Running

Brand: 
Location:  Portland
TEAM:  Merchandising & Planning
State:  OR
Country/Region:  US
Contract Type:  Full time
Number:  525283
Date:  Mar 6, 2025