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Senior Manager NCAA

****Role can sit in Indianapolis or Portland ****
 
Purpose:
Lead and manage the NCAA licensing partnerships for each University based on our contractual rights set
fourth within our Sports Marketing contracts. Key focus will be to ensure adidas is meeting its licensing
obligations and minimum guarantees each season. Lead cross-functional collaboration to maximize sales ROI
within our rights for both adidas and any other 3rd party licensee. In this role you will also be asked to support
the planning and execution of the NCAA Sports Marketing Portfolio Strategy. Develop and implement seasonal
analysis for our NCAA school portfolio framework to deliver best in class partnerships and ensure adidas be on
the biggest stage of sport.
 

Key Accountabilities:

  • Primary contact and oversight to all NCAA SPOMA Licensing Directors
  • Liaison between NCAA Licensing Directors and all adidas internal partners to answer all logo and trademark questions and relay detailed information on upcoming special events product or brand initiatives that are created by the various adidas business units.
  • Responsible for negotiating and executing correct Licensing language into each SPOMA partnership contract.
  • External Licensing partnership management, including all disclosures, approvals and reporting (CLC, NCAA, etc.)
  • Full coordination and alignment with Marketing + GTM team to ensure accuracy in embargo and launch timelines.
  • Execute and optimize existing external reporting including monthly royalty tracking, mid-window booking analysis and seasonal booking analysis tailored to each Licensing Director.
  • Consult in the ongoing planning of a third-party licensee to maximize the licensed business to meet market needs.
  • To support development and implementation of the overall strategy for the SPOMA NCAA portfolio based on global and Market strategies jointly with the Senior Director.
  • Evaluation and financial modelling within acquisition, divestment, and partnership.
  • Supporting negotiation and execution of these with the Senior Director and other applicable business partners.
  • To establish the appropriate SLAs and KPIs related to all internal and external experiences with the SPOMA NCAA Locker Room framework in line with the Global blueprint.
  • Liaison to WHSL Excellence + Digital teams to ensure proper operationalization within NCAA SPOMA.
  • Strength in cross functional relationships across all business partners to ensure effective communication and aligned execution within the space
 

Knowledge Skills and Abilities:

  • Strong industry knowledge 
  • Need cross functional experience
  • Strong understanding of league business: consumers, accounts, commercial needs, etc.
  • Track record of strong business judgement and analyse data to improve strategic decision making
  • Ability to build relationships with executive leadership, across multiple internal functions, licensing agencies and partner school Administration
  • Skill in collaborating and influencing in a heavily matrix organization
  • Strong management skills, proven leadership and the ability to develop and direct a team
  • Excellent follow up and communications skills
  • Ability to steer implementation of creative marketing plans
  • Ability to manage, develop and motivate internal and external project teams
  • Strong financial acumen and financial analysis experience
 

Qualifications (Minimum required education and experience):

  • Bachelor’s degree (B. A.) from four-year college or university and a minimum 10+ years of related experience and/or training; or equivalent combination of education and experience. (MBA preferred)High level of experience in leading a multifunctional organization
  • Proven track record of collaboration and people management preferre
  • A good understanding of NCAA collegiate sports and industry is a plus.
  • At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week.
  • For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday.
 
  • adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
  • adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
  • Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
  • At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland or Indianapolis.
  • Though our teammates hail from all corners of the world, our working language is English.
 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Senior Manager NCAA

Brand: 
Location:  Portland
TEAM:  Brand Management & Communications
State:  OR
Country/Region:  US
Contract Type:  Full time
Number:  541301
Date:  Feb 20, 2026
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