Purpose & Overall Relevance for the Organization

The Senior Product Manager, American Football Footwear plays a pivotal role in driving product excellence and supporting the growth of adidas in U.S. Sports. This role focuses exclusively on American Football footwear, combining strategic input with strong executional accountability. The Senior PM is responsible for leading cross-functional teams through the product creation process and ensuring seasonal range plans and franchise strategies meet consumer, cultural, and business needs. Be the consumer and sport culture expert in American Football, ensuring athlete and cultural insights are embedded into product creation and strategy.

Key Responsibilities

• Manage American Football footwear product creation from concept to market, ensuring execution of seasonal range plans that align with category vision.
• Translate consumer, sport, lifestyle, and cultural insights into compelling product and franchise stories.
• Partner with the Director to contribute to long-term Football strategy, including franchise roadmaps and category growth opportunities.
• Ensure and oversee seasonal calendars, system readiness, and milestone deliverables are met with excellence.
• Track and monitor marketplace trends and competitor activity to identify new product or innovation opportunities.
• Proactively influence and contribute to range direction, identifying opportunities to optimize category performance.
• Serve as a role model in the product creation process, mentoring team members and ensuring cross-functional clarity.
• Prepare and present Football ranges and business topics to internal and external stakeholders with clarity and confidence.
• Analyze and report Football footwear business performance against KPIs (net sales, margin, sell-through, range size, buy readiness, market share).
• Promote and champion the brand’s values, creating a collaborative and performance-driven culture within the category.

Key Relationships

• Design
• Development
• Category Management / Merchandising
• U.S. Sports Apparel
• Sports Marketing
• Communications and Marketing
• APEX (Athlete Performance Excellence)
• Innovation
• Sales
• Peers across Global Business Units (Basketball, Originals, Soccer, Running)
• Foster rapport with Global Category Management teammates

Knowledge, Skills, and Abilities

• Show strong knowledge of Football footwear, marketplace trends, and consumer insights.
• Show ability to balance execution of seasonal plans with strategic input to category direction.
• Demonstrated cross-functional leadership and collaboration skills.
• Bring experience managing and developing a direct report.
• Apply analytical and solution-driven mindset with strong business orientation.
• Demonstrate excellent communication skills including negotiation and clear information delivery across levels.
• Show ability to step into conflict and work toward diplomatic, solution-oriented outcomes.
• Show ability to intake multiple briefs and act with speed and decisiveness.
• Bring an innovator's mindset and entrepreneurial spirit, with passion for sport and culture.
• Efficiently manage plan, prioritize, and manage multiple briefs and projects under tight timelines.
• Demonstrate passion for sport and culture, with a bias toward innovation and consumer-first thinking.
• Show ability to travel domestically and internationally as required.

Requisite Education and Experience / Minimum Qualifications

• Maintain a bachelor’s degree, preferably in Marketing, Business, Textile, or Fashion.
• Demonstrate a minimum of 4 years’ experience in Product Management, Marketing, or related field.
• Bring experience in footwear (strongly preferred).
• Show proven ability to manage a direct report and lead cross-functional projects.
• Bring experience in merchandising or sales (helpful).
• Bring experience with factory travel, wear testing, or product testing environments (preferred).
• Demonstrate fluent in English.
• Demonstrate proficiency in MS Office programs.

• adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
• adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
• Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
• At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland, Oregon.
• Though our teammates hail from all corners of the world, our working language is English.