-
-
Please wait...
Sr Mgr, Media Strat, Ops & Brand Insights
Purpose & Overall Relevance for the Organization
The Senior Manager, Media Strategy, Operations & Brand Insights is responsible for setting the strategic direction and operating model that connects brand insights, full-funnel media strategy, and activation across the organization. This role ensures that media planning and in-season decision-making are informed by real-time brand and consumer signals, while driving clarity, prioritization, and measurable impact across brand and performance initiatives.
With oversight of Media Strategy & Operations, Brand Insights, Brand Media Operations, Performance Media Operations, and marketing intake governance, this role operates at the center of cross-functional decision-making. Partnering closely with Brand Communications, Performance Marketing, PR, Newsroom, Business Units, Retail, and Digital teams, the Senior Manager shapes when, where, and how the brand shows up in market. This position is highly visible, strategy-forward, and accountable for translating insight into action through operational excellence at scale.
Key Responsibilities
- Own and evolve the full-funnel media strategy framework across awareness, consideration, and conversion, ensuring clear roles for brand and performance media.
- Provide strategic leadership across Media Strategy & Operations and Brand Insights, ensuring insight generation directly informs planning, activation, and investment decisions.
- Oversee the Brand Insights function, including management of the Manager, Brand Insights role, to ensure timely, actionable insights shape media timing, channel mix, and creative strategy.
- Own and govern the marketing intake process across Brand and Performance Media, serving as the strategic gatekeeper to prioritize requests and ensure alignment to business objectives.
- Lead end-to-end in-season media decision-making, partnering with Brand Media, Performance Media, and Brand Insights to deliver clear strategic recommendations and outcomes.
- Guide full-funnel investment decisions by leveraging brand health signals, demand indicators, MMM outputs, and performance insights.
- Streamline and manage the operating model through which Media teams partner with Business Units and cross-functional stakeholders, increasing efficiency, transparency, and accountability.
- Partner with the Senior Director of Brand & Performance Media to shape annual and quarterly planning, as well as retrospectives for major campaigns and commercial moments.
- Ensure learnings from Brand Insights, MMM, and campaign retrospectives are captured, socialized, and embedded into future planning and playbooks.
- Represent Media Strategy, Operations & Brand Insights in senior-level forums, category planning sessions, and executive readouts.
- Set and enforce operational standards, workflows, and SOPs across Brand Media Operations and Performance Media Operations to ensure consistency, speed, and quality of execution.
- Oversee day-to-day operational excellence across media calendars, in-season workflows, creative readiness, and cross-functional dependencies.
- Ensure clear ownership, escalation paths, and decision rights for in-season media requests across Brand and Performance Media.
- Provide leadership and direction to the Manager, Brand Media Operations & Strategy and Assistant Manager, Performance Media Operations, ensuring strong execution against strategy.
- Ensure media calendars are aligned to commercial priorities, promotional windows, and brand moments across the full funnel.
- Own accountability for media readiness, including creative handover, asset availability, and activation timelines.
- Drive disciplined documentation, tracking, and reporting of media plans, in-season changes, and activation status.
- Continuously identify opportunities to improve operational efficiency, reduce friction, and scale best practices across the media organization.
Key Relationships
- Brand Media
- Brand Media Operations
- Performance Media Operations
- Brand Insights
- Performance Marketing
- Brand Communications, PR, and Newsroom
- Business Units (eCom, Wholesale, Retail)
- Global COE and Analytics Teams
- Agency and Measurement Partners
Knowledge, Skills and Abilities
- Strong strategic leadership with the ability to connect brand insights to full-funnel media strategy and execution.
- Deep understanding of media planning, brand measurement, and performance marketing frameworks.
- Demonstrated excellence in building and operating scalable media operating models and workflows.
- Experience leading teams across strategy, insights, and operations.
- Exceptional communication and storytelling skills for executive audiences.
- Ability to operate in ambiguity while driving clarity, prioritization, and accountability.
- Strong organizational, operational, and decision-making skills across complex, cross-functional environments.
- Curiosity-driven mindset with a passion for innovation in media, marketing, and analytics.
Requisite Education and Experience
- Bachelor’s Degree in Marketing, Business, Analytics, or a related field.
- Minimum of 7+ years of experience in Media Strategy, Marketing, Analytics, or eCommerce.
- Demonstrated experience building, leading, and developing teams.
- Experience overseeing both brand and performance media operations strongly preferred.
-
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
-
adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
-
Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
-
At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland OR.
-
Though our teammates hail from all corners of the world, our working language is English.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.