PURPOSE

Lead and own channel-specific marketplace planning strategy for an assigned Wholesale channel. This role develops a clear marketplace point of view that translates consumer, account, competitive, and commercial insights into channel strategy, growth plans, and decision-ready recommendations. The role serves as a strategic partner across Sales, Category, Business Units, Marketing, Merch Planning, SCM, and Finance to drive channel differentiation, franchise growth, marketplace storytelling, and commercial execution aligned to adidas brand priorities and strategic distribution principles.

KEY RESPONSIBILITIES

1. Marketplace Strategy & Leadership

• Help develop marketplace strategy and commercial priorities for the assigned channel.

• Translate consumer, market, and business insights into actionable recommendations.

• Drive cross-functional alignment on growth opportunities and execution plans.

2. Consumer Segmentation & Distribution

• Develop segmentation and distribution strategies to maximize consumer reach and business performance. • Identify growth opportunities and marketplace gaps across accounts and consumers.

• Influence account prioritization and distribution decisions.

3. Product & Franchise Strategy

• Provide marketplace input on product, franchise, and business performance.

• Recommend launch priorities, lifecycle strategies, and investment opportunities.

• Influence assortment and go-to-market decisions through marketplace insights.

4. Commercial Storytelling

• Develop commercial briefs and narratives that connect consumer insights, marketplace opportunities, and business priorities.

• Equip Sales teams with recommendations and strategic storytelling to support execution.

5. Marketplace Planning

• Lead marketplace planning and establish priorities, frameworks, and guardrails.

• Align cross-functional teams around seasonal opportunities and execution plans.

6. Insights & Performance Optimization

• Analyze performance, consumer trends, and marketplace dynamics to identify opportunities and risks.

• Deliver insights and recommendations that inform strategic decisions.

• Monitor results and drive continuous improvement through data-driven actions.

KEY RELATIONSHIPS

Internal: Channel Sales leadership, Account teams, Wholesale SLT, Brand Marketing, Retail Activation, GTM/Creation Marketing, Category teams, Business Units, Merch Planning, SCM, Finance/Demand Planning, Business Development, and Customer Satisfaction.

External: Wholesale customers, buyers, and account partners as needed to support marketplace planning, sell-in readiness, and commercial execution.

KNOWLEDGE SKILLS AND ABILITIES

• Strong understanding of wholesale marketplace dynamics, including consumer trends, distribution strategies, account segmentation, competitive landscape, and commercial growth drivers.

• Demonstrated ability to analyze business performance, synthesize complex data, and translate insights into actionable recommendations and strategic plans.

• Strong business acumen with knowledge of key performance metrics, including sales, margin, inventory productivity, sell through, and marketplace performance.

• Ability to balance consumer demand, brand priorities, account needs, and commercial objectives to drive sustainable growth.

• Excellent collaboration, influencing, and stakeholder management skills, with the ability to work effectively across cross functional teams and external partners.

• Strong communication, presentation, and storytelling skills, with the ability to simplify complex information and influence decision-making at all levels.

• Proven project management, planning, and prioritization skills, with the ability to manage multiple initiatives in a fast paced, matrixed environment.

• Consumer-centric mindset with the ability to identify growth opportunities and develop market-driven solutions. • Ability to operate independently, navigate ambiguity, and adapt to changing business needs.

• Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel; experience with planning, reporting, and business intelligence tools preferred.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

• University degree in business preferred, ideally with marketing, sales, or commercial planning focus; equivalent professional experience may be considered.

• Wholesale sales, marketplace planning, account strategy, category management, merchandising, commercial planning, or account marketing experience: 5-7+ years.

• Experience working in a matrixed environment with cross-functional partners and senior stakeholders preferred.

• The equivalent combination of education and experience may be substituted.