General Purpose 

We believe that through sport, we have the power to change lives. To change lives, we must build direct relationships with our consumers. And the best way to create these kinds of relationships is through digital. adidas Digital creates the digital future of our brand and business by delivering a premium digital experience centered around our consumers. The aspiration is to define and build a robust global ecosystem empowering BU's and Markets by providing a consistent digital strategy, capability set and activation support, leading to one seamless experience across all digital touchpoints. 

As a Product Presentation Designer at adidas you deliver within your team a wide range of digital concepts and creative directions to elevate eCom Digital Product Content. You work alongside a team of Designers, Producers, Project Managers and external vendors. You are contributing to the delivery of Creative Styleguides for eCom Product digital assets – varying through cropping, styling, casting, lighting, posing, etc…– following the global brand direction for adidas. Together with the global Product Presentation team you share Creative Directions and best practices with internal teams and eCom Image Production Studios enabling responsive and effective digital shopping experience worldwide. 

Key Responsibilities  

Scope:  Responsible for Digital creative design solutions and concepts for eCom Product Presentation 

1. Digital Creative Concepts and Solutions 

• Deliver defined digital content Styleguides for Product Photography and Video ensuring a consistent visual language across product collections and categories, provide creative direction for product photoshoots, overseeing Model selects, styling, and posing to achieve high-quality imagery under the supervision of the Creative Lead. 

• Deliver concepts for bespoke product content on adidas.com and APP that attracts, inspire and engage consumers throughout their journey. 

• Work closely with Business Units and Production teams to understand product features, unique selling points, and overall brand positioning to effectively translate them into visual concepts. 

2. Creative Standards 

• Follow digital creative direction and support the implementation through Styleguides, enabling global consistency and raising the quality of execution. Suggest and conduct Styleguide updates autonomously, where needed.  

• Execute creative reviews internally and with external vendors to ensure the brand is represented consistently across the creative deliverables and Styleguides for product presentation.  

• Identify opportunities for continuous improvements and raise suggestions to elevate digital creative deliverables for eCom Product Imagery and Video.  

3. Creative Consultation & Collaboration 

• Collaborate with Digital Strategy, Digital Product Presentation Production and external eCom Studios worldwide ensuring efficient delivery of creative Digital Product Presentation content. 

• Present creative guidance to stakeholders and Studios within your scope of responsibility and support your work with a clear rational and recommendations. 

• Work together with Creative Director and Creative lead on tasks related to bespoke Product Presentation Content. 

Key Relationships: 

• External Global eCom Studios, Digital Content organization (Product Presentation Production, Digital Content Strategy, Demand Intake) 

• Global Brand (Brand Expression, Brand Strategy, BUs and Brand Comms)  

Requirements 

1. Education & Experience 

• Degree in Graphic Design, Fashion, Fine Arts (or related field) 

• 3+ years of a strong portfolio of eCom Product Content within the Fashion industry setup or large corporate brand 

2 . Digital Content Creation 

• Expert knowledge of Adobe creative suite tools and Figma 

• Experience working with fashion brands to develop creative solutions on a global level 

• Insights and interest in the design fashion/styling industry and ability to predict future trends 

• Studio Set knowledge and basic Photography knowledge 

• Proven ability to multi-task and manage priorities, with a track record of delivering complex projects on time, within budget, and to quality standards. 

3. Other  

• Good communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely 

• Creative and energetic team player Strong MS-Office skills (PowerPoint) 

• Fluent English both verbally and written