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Working Student Communication EE
Purpose & Overall Relevance for the Organization:
The general purpose of Brand Communication is to build and strengthen the brand’s presence within sport and culture by delivering consistent, impactful, and locally relevant storytelling. The function connects global brand strategies with local execution across PR, influencers, media, events, and partnerships.
The Brand Communication Working Student supports the team in executing day-to-day activities, contributing to 360° brand activations, and ensuring smooth coordination across multiple stakeholders in the Czech Republic and Poland. This role provides hands-on experience in how a global sports & lifestyle brand operates, offering exposure to campaign execution and cross-functional collaboration. The working student will develop an understanding of brand communication processes and gain practical experience in bringing campaigns to life.
Key Responsibilities:
- Supporting the Brand Communication team in daily activities and administrative tasks
- Preparing internal presentations, overviews, and basic reports
- Preparing, packing, and shipping seeding packages for influencers and media
- Assisting with influencer research, PR activities, and campaign concepts
- Supporting the execution of local events and brand initiatives
- Collaborating closely with brand and marketing teams in Czechia & Poland
- Contributing to Lifestyle category activities and selected Running and Football initiatives
- Providing support for ad-hoc tasks and ongoing brand communication projects
Key Relationships:
- Brand Communication team
- Cross department marketing team in Czechia & Poland
- PR and creative agencies & media partners
- Influencers and talent partners
- Category management
Knowledge, Skills and Abilities:
- Fluent Czech, working proficiency in English
- Strong interest in sport, lifestyle, culture, fashion, or storytelling
- Organized, detail-oriented, and proactive mindset
- Ability to manage both administrative and hands-on tasks
- Strong communication and teamwork skills
- Creative thinking and willingness to learn
- Passion for sport, such running, football and training
Requisite Education and Experience / Minimum Qualifications:
- University student (Bachelor’s or Master’s)
- Availability 20–30 hours per week (ideally 3–4 days)
- Open to long-term collaboration
- Previous experience in marketing, PR, communications, or events is a plus
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.