Manager Franchise Buying & Trading
Purpose & Overall Relevance for the Organisation:
This role is responsible for leading the buying process for the channel ensuring the correct balance between brand statement and local needs. By being an expert, the role is also responsible for maximising the profitability of DTC locally by building and driving commercial and consistent strategies across country.
Key Responsibilities:
- Lead the category strategy for Retail channel in the country.
- Financial planning on a category and store level.
- Responsible for the merchandising KPI´s such as: Standard Margin, Weeks Cover, Net Sales @ FP, Sell Thru, Full Price Sell Thru, exclusives, Marketing Campaign Investment, Speed, Option Turn, Promise Attribute, Franchise Investment.
- Lead with the markets the correct execution of the Go to Market strategy in Country for the category.
- Own the store categorization project to ensure the correct product segmentation.
- Provide fact-based product input and feedback for internal/external stakeholders (GTM, BU´s, CTC, Markets)
- Ensure collaboration with All DTC Functional areas, SCM, Demand Planning, BU´s, CTC and Markets.
- Close collaboration with Visual Merchandising and Marketing to ensure proper execution of collections in Retail.
- Initiate the continuous improvement of all merchandising systems and tools.
- Collate regular analysis of competitor activity once a season and prepare a comprehensive report for sharing with internal/external stakeholders.
- Define the end of season strategy (markdown policy, carry forward, product phasing, end of season sale, new season availability tracking)
- Maximize in-season business by defining action plans (additional buys ISC, NOOS, PR, pull forward) and taking commercial decision across DTC Channels.
- Lead additional category related projects.
- Store and market visits as needed and advised by the business.
Key Relationships:
- All DTC functions
- Supply Chain
- Finance
- DTC Global Team
- Regional Business Units
- Go To Market (GTM) teams
- CTC Market & Global Team
- MOPS
- Demand Planning
- Local DTC team.
Knowledge, Skills and Abilities:
- Ideally a Category player or high interest.
- Category business background
- Good understanding of DTC Management systems and processes
- Strong analytical skills
- Structured, organised and process oriented
- Ability to work effectively within a team environment
- Ability to guide, train, support a team
- Advanced skills in MS Office
- Fluent in English (oral & writing)
Requisite Education and Experience / Minimum Qualifications:
- University degree in business, ideally with marketing and sales focus or equivalent professional experience
- 3 - 5 years experience in merchandising
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.