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Manager Marketing Operations GTM

 

Purpose & Overall Relevance for the Organization:

 

Lead the implementation of LAM E2E GTM process within the country to support the growth of brand by providing infrastructure, mindset and capabilities ensuring consistent execution, cross-functional alignment, and visibility of results through business metrics and performance indicators. Build market specific processes/templates to allow product, brand, sports marketing, channels and demand planning to focus on their tasks in a consistent and efficient way.

 

Key Responsibilities:

 

  • Leads the implementation of E2E GTM Process within the country

 

  • Creates Local E2E Calendar and efficient processes, following LAM GTM Calendars

 

  • Ensures awareness and adherence of marketing teams towards milestones, deliverables and handover dates across all LAM & Country Calendars. Guarantee compliance

 

  • Identify risks in advance and propose mitigation plans.

 

  • Supports the Range Planning process, from Country input to hand over to sales, ensuring all efficiency KPI’s and timelines are achieved

 

  • Drives operational alignment of all adidas marketing functions, ensuring the strategic alignment among both brands

 

  • Supports local meeting preparations, from kick-offs to pre-sales with both internal customers and external vendors

 

  • Leads sample coordination process (prior, during and after sell-in), organizing sample arrival tracking and ensuring efficient inventory tracking

 

  • Drives flawless showroom set up process following LAM guidance

 

•     Analyze performance and generate actionable recommendations.

 

•    Document processes, create playbooks, and drive improvements and automation.

 

•    Prepare presentations and executive reports for Leadership.

                                                                                                                                                                                                                                            

 

Knowledge Skills and Abilities:

 

  • Analytical thinking.
  • Ownership and autonomy.
  • Excellent organization.
  • Ability to influence without formal authority.
  • Executive communication.
  • Business acumen.
  • Continuous improvement mindset.

 

Tecnical Skills:

  • Project Management
  • Go-To-Market Planning
  • Marketing Operations
  • Business Analytics
  • KPI Management
  • Excel / Google Sheets
  • Agile methodologies (desirable)
  • Automation tools (desirable)

 

 

Requisite Education and Experience / Minimum Qualifications:

 

  • 5 years of relevant experience
  • Advanced English
  • Excellent communication skills

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.


At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title:  Manager Marketing Operations GTM

Brand: 
Location:  San Isidro
TEAM:  General Management & Business Development
State: 
Country/Region:  AR
Contract Type:  Full time
Number:  547557
Date:  Jul 23, 2026
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