Sr. Specialist DTC Marketing
Purpose & Overall Relevance for the Organization:
Be the leader in best practices activations /consumer experiences for adidas, by creating brand and product activations/implementations according to the Wholesale/DTC SLAs (Digital and physical stores).
Key Responsibilities:
- Correct execution and implementation of campaigns according to the local marketing calendar
- Support new store openings by ensuring appropriate brand spaces and Instore communication.
- Tracking projects & Improving execution processes
- Executes consumer promotion / activations (B&M and click)
- Communication and coordination with Agencies
- Provide feedback/reports and KPI´s
- Act as a business contact for external parties (agencies and suppliers)
- Correct aligment with the VM team for roll-out campaigns
- Budget accountability
Key Relationships:
- Customer´s back office
- Channels (DTC or wholesales)
- Other MKT teams
Knowledge Skills and Abilities:
- University degree or equivalent education required
- Broad and deep theoretical understanding of job function
Requisite Education and Experience / Minimum Qualifications:
- 2 years of relevant experience
- Advanced English
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.