Purpose & Overall Relevance for the Organization:

As a Senior Specialist Membership & Digital Activation, you’re responsible for planning and delivering high quality digital and physical experiences for our members, flawless execution of online/offline member journeys and continuous improvement of the member value proposition, in collaboration with brand activation and operations teams are a couple of examples of what is expected from this role. Besides, you’re responsible for planning and executing the Brand Seasonal Calendar and ensure the correct assortment of each campaign in our digital touchpoints (ecomm and adidas App)

Key Responsibilities:

Responsible for growing and improving the Membership Value Proposition across consumer touchpoints

• Drive the continuous improvement of the membership program and ensure it delivers premium, personalized and seamless experiences across digital (leveraging adidas apps) and physical touchpoints to our members.
• Partner with Regional Membership team, eCommerce team and DTC team on landing new tools and projects in a timely, cost-efficient and quality manner in line with guidelines. Challenge solutions that do not match country reality and land implementable alternatives.
• Advocate a member first mindset at all times & be a champion for Membership in the country

Responsible for planning and improving Membership across consumer touchpoints

• Contribute to the definition of the country Membership plan for each season in collaboration with Brand Activation and DTC teams, as well as Regional teams.
• Drive the execution of the seasonal plan and ensure it delivers against LAM and country strategic priorities and KPIs (Member acquisition, Member engagement, Member demand and NPS).
• Measure and report back on the performance of Membership campaigns and ensure that best practices are collected and shared, so that the best ideas are built into the upcoming campaigns and projects
• Conduct business process reviews with regional Membership, DTC, eCommerce, and other relevant business stakeholders, and where needed define new processes that deliver incremental value for the business and our members.

Responsible for planning and improving Calendar Seasonal Campaigns across digital touchpoints

• Plan and execute the Brand Seasonal Calendar and ensure the correct assortment of each campaign in our digital touchpoints (ecomm and adidas App)
• Ensure the correct communication in digital channels

Key Relationships

• Regional Membership
• eCommerce, including Analytics, Consumer Experience, Operations
• Brand Activation
• DTC

Knowledge, Skills and Abilities

Soft Skills

• Ability to quickly adapt to changing business processes and business partners
• Very good communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
• Creative problem-solving and decision-making abilities

Hard Skills

• Digital campaign management experience
• Data driven and insights focused individual with solid business acumen and in-depth knowledge of Digital & Loyalty KPIs
• Knowledge of analytics software (Microstrategy, Tableau, Adobe Analytics, etc.)
• Comfortable working with enterprise-level platforms and technologies
• Fluent English both verbally and written

Requisite Education and Experience / Minimum Qualifications

• 2+ years of experience in a Digital, Ecommerce and/or Retail environment
• Functional knowledge in CRM and Loyalty programs
• Experience in managing highly complex processes, involving multiple teams in different geographies
• Advance english