Purpose & Overall Relevance for the Organization
At adidas, we believe through sport, we have the power to change lives.
We are looking for a Senior Analyst Buying & Planning for Franchise Stores to drive assortment, buying, and inventory planning decisions for our Franchise business. Working closely with Franchise Key Account Managers and cross-functional teams, you will transform data, consumer insights, and commercial opportunities into buying strategies that optimize sell-through, profitability, and customer success. This position supports seasonal buying, assortment planning, sales performance analysis, and franchise execution.

Key Responsibilities

Lead Seasonal Merchandise Planning & Open-to-Buy Management

• Own the preparation and monitoring of Open-to-Buy (OTB) plans, ensuring alignment with financial targets, inventory objectives, and commercial priorities.
• Identify opportunities and risks across categories, supporting proactive decision-making throughout the season.
• Collaborate with Finance, Trading, and Supply Chain teams to validate assumptions and optimize investment allocation.

Drive Assortment & Range Planning Strategy

• Define and maintain assortment strategies by category, channel, and store cluster.
• Lead product and store segmentation initiatives to ensure a differentiated consumer experience across formats and locations.
• Manage SKU lifecycle planning and assortment productivity, balancing breadth, depth, and commercial performance.
• Ensure alignment with Consumer Segmentation (CS) strategies and support the achievement of a consistent assortment architecture across the market.

Generate Data-Driven Buying Recommendations

• Develop article-level buying suggestions based on sales performance, inventory health, demand forecasts, and market trends.
• Build and validate buying scenarios that optimize commercial opportunities and inventory productivity.
• Consolidate channel, category, and brand plans into actionable buying recommendations.

Partner with Key Account Managers to Build Commercial Plans

• Work closely with KAMs to develop customer plans, support forecasting discussions, and construct seasonal business targets.
• Support pre-line and pre-sale sessions by providing analytical insights and assortment recommendations.
• Contribute to customer-facing assortment strategies while KAMs lead commercial negotiations and relationship management.

Monitor In-Season Performance & Optimize Trading Decisions

• Analyze weekly buy and sell-through performance reports to identify opportunities, risks, and corrective actions.
• Support in-season trading decisions focused on Never-Out-of-Stock (NOS) products and Injection Packs (IP).
• Partner with Trading teams to recommend assortment adjustments and inventory actions that maximize sales and profitability.

Ensure Excellence in Purchase Order Execution

• Track purchase order creation, allocation, and fulfillment status.
• Identify discrepancies, drive corrective actions, and ensure timely order execution across channels.
• Maintain high standards of data quality and reporting accuracy.

Deliver Post-Season Insights & Continuous Improvement

• Conduct post-season performance reviews and identify key business learnings.
• Develop recommendations to improve future assortment, inventory, and buying strategies.
• Contribute to the continuous evolution of planning tools, processes, and best practices.

Key Relationships

• Internal: Trading, Finance, Retail Operations, Supply Chain, Brand, Concept to Consumer (CTC), Visual Merchandising (VM), Franchise Management.
• External: Franchise partners and local market commercial teams.

KPIs – How Success is Measured

• Financial Performance: OTB accuracy: Variance between planned vs. actual spend (<x % variance). Sell-through rate: Target X % full-price sell-through by end of season. Go in Margin %: Achieve target margin by ranging good products. Net Sales achievements and SM%
• Assortment Effectiveness: SKU Productivity: Sales per SKU vs. benchmark. Option Count Compliance: % adherence to assortment width/depth by store cluster.
• Operational Excellence: Allocation Accuracy: % accuracy by key categories for the channel. End of year inventory

Requisite Education, Experience & Minimum Qualifications

• Bachelor's degree in Business Administration, Commercial Engineering, Industrial Engineering, Marketing, Economics, Retail Management, or a related field.
• 3–5 years of experience in Merchandise Planning, Buying, Category Management, Commercial Planning, Inventory Planning, or related analytical commercial roles.
• Previsou experience in:
  • Retail, Sportswear, Fashion, FMCG, Consumer Goods, or Omnichannel businesses.
  • Open-to-Buy (OTB) planning.
  • Assortment optimization and merchandise segmentation.
  • Demand planning or category forecasting.
  • Wholesale and/or Franchise business environments.
• Strong experience working with sales, inventory, assortment, and forecasting data.
• Advanced Excel skills and experience with BI and reporting tools (Power BI, SAP, BW, Tableau, or similar).
• Strong analytical and problem-solving capabilities with the ability to translate insights into business actions.
• Excellent stakeholder management skills and ability to influence cross-functional teams.
• Ability to thrive in a fast-paced retail environment while managing multiple priorities and seasonal deadlines.
• Advanced Spanish and English communication skills.