Purpose & Overall Relevance for the Organization:

Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.

Key Responsibilities:

• Set Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives 
• Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation    
• Own all country related x-category communication and implementation topics to maximize the brand voice, and ensure x-category opportunities are fully exploited.                  
• Drive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF
• Monitor execution locally and in Country sub-units (where applicable) to gain insights to provide feedback to Market       
• Develop Leaders and Manage Talents to grow talents from within and train future successors     
• Generate a framework for performance to set clear expectations with the team                      
• Manage MWB for the country to ensure all implementations comply with approved plans following investment behind global priorities
• Brief and manage internal and/or external resources for creating locally needed category specific marketing tools (Exceptional) previously aligned with Market to stay within ONE LAM calendar and strategy      

Knowledge Skills and Abilities:

• Experienced in job and fully qualified/trained
• Combined broad theoretical and practical knowledge incl. company policies and practices

Requisite Education and Experience / Minimum Qualifications:

• 5 years experience
• Minimum 1 year informal management experience required
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En adidas, valoramos la diversidad, apoyamos la inclusión de todas las personas y fomentamos la expresión individual. En el marco de la Ley de Inclusión n°21.015, incentivamos la inclusión de personas con discapacidad al mundo laboral.