Purpose & Overall Relevance for the Organization

The Manager Visual Merchandising will lead the Visual Merchandising strategy and execution across adidas’ Retail and Wholesale channels in Chile. The role will translate brand guidelines, category priorities and commercial objectives into compelling physical environments that strengthen our brand presence, enhance the consumer journey and contribute to store performance.

Combining strong Visual Merchandising expertise with commercial judgment and an analytical mindset, this position will define how products, categories and stories are represented within each store. The role will use business and consumer insights to influence space allocation, product visibility, layouts, fixtures and campaign execution, while identifying when local market realities require adidas to challenge or adapt broader guidelines.

Key Responsibilities

• Lead the Visual Merchandising strategy and execution across adidas’ Retail and Wholesale channels, ensuring a consistent and impactful brand experience at every relevant point of sale.
• Translate global and regional Visual Merchandising guidelines into locally relevant executions, maintaining brand consistency while adapting plans to category, channel, store and consumer needs.
• Partner with category, buying and commercial teams to align space allocation and product visibility with assortment decisions, growth objectives and business priorities.
• Use sales, stock, productivity and consumer data to recommend how physical space should be allocated across categories, franchises and products.
• Define the role and visibility of each category within different store concepts, considering the store profile, consumer mission, commercial potential and local relevance.
• Develop and optimize store layouts, product adjacencies, mannequin styling, product presentations, focal points and in-store storytelling to improve the consumer journey and support sell-through.
• Bring campaign and activation concepts to life at the point of sale, working closely with Brand Activation and other marketing teams to ensure strong and consistent execution.
• Challenge existing layouts and Visual Merchandising guidelines when business insights, consumer behavior or local market opportunities indicate a more effective approach.
• Monitor campaign implementation, product availability, floor share, competitor activity and market opportunities, providing structured feedback and recommendations to regional teams.
• Lead Visual Merchandising planning and execution for new store openings, renovations and special projects, ensuring alignment with brand standards, commercial objectives, timelines and approved investment.
• Manage Visual Merchandising project budgets, including furniture, fixtures, renovations, production and other implementation requirements.
• Lead the planning and execution of store-visit programs across Retail and Wholesale, prioritizing locations and activities according to business needs and execution opportunities.
• Oversee Visual Merchandising execution across approximately 60 Retail stores and a broader Wholesale network, with differentiated levels of support according to store relevance and business priorities.
• Lead relationships with agencies, suppliers and other external partners, ensuring quality, consistency, efficiency and timely delivery.
• Lead, develop and support a blended team of internal and external Visual Merchandising professionals, establishing clear priorities, responsibilities and performance expectations.
• Provide Visual Merchandising training and guidance to store teams and relevant stakeholders, strengthening execution capabilities across channels.
• Influence the definition of showroom spaces and sell-in environments to maximize brand visibility and the impact of key concepts and categories.

Key Relationships

• Retail and Wholesale channel teams.
• Buying, Merchandising and Category Management teams.
• Brand Activation and Omnichannel Marketing.
• Store Development and Real Estate.
• Retail Operations and store leadership teams.
• Finance and Procurement.
• Regional and Global Visual Merchandising teams.
• External agencies, production partners and suppliers.
• Internal Visual Merchandising team and external field team.

Requisite Education, Experience, Knowledge and Skills

• University degree in Visual Merchandising, Design, Architecture, Marketing, Business, Retail Management or a related field.
• At least 5 years of relevant experience in Visual Merchandising, ideally within a retail, fashion, sportswear, footwear, department store or other consumer-led environment, consistent with the experience level defined in the corporate position.
• Consolidated technical Visual Merchandising expertise, including store layouts, space planning, product presentation, mannequin styling, category adjacencies, floor capacity and in-store storytelling.
• Experience managing Visual Merchandising across a significant store network or multiple retail locations.
• Strong commercial and strategic mindset, with the ability to connect Visual Merchandising decisions with sales, stock, productivity, consumer behavior and category growth objectives.
• Strong analytical skills and confidence using data to recommend space allocation, product visibility and execution priorities.
• Experience partnering with buying or merchandising teams and influencing assortment, product allocation or space-related decisions.
• Ability to interpret global and regional brand guidelines and translate them into locally relevant store executions.
• Sound judgment to respectfully challenge existing guidelines or plans when business data and local consumer insights support an alternative approach.
• Experience supporting new store openings, renovations, retail projects and the implementation of furniture, fixtures and in-store materials.
• Experience managing project budgets, external suppliers, agencies and production partners.
• Previous people-leadership experience, including the ability to lead, develop and coordinate both internal employees and external teams.
• Strong stakeholder management and influencing skills, with the ability to align commercial, marketing, retail and regional teams around shared priorities.
• Ability to manage multiple stores, projects, stakeholders and deadlines while maintaining attention to detail and execution quality.
• Strong understanding of retail trends, consumer behavior and the evolving role of physical stores within an omnichannel environment.
• Professional proficiency in English, with the ability to collaborate effectively with regional and global teams.

En adidas, valoramos la diversidad, apoyamos la inclusión de todas las personas y fomentamos la expresión individual. En el marco de la Ley de Inclusión n°21.015, incentivamos la inclusión de personas con discapacidad al mundo laboral.