Purpose & Overall Relevance for the Organization


To adapt, co-create, plan and drive the consistent execution of Retail learning programs that support operational excellence, strengthen commercial capabilities and help us meet or exceed business objectives. This role is responsible for developing and implementing the training strategy and annual learning plan for Retail, Franchise and Wholesale, while establishing an end-to-end functional learning operating model that elevates Retail capabilities across the country. Working in close collaboration with the LAM Sales Academy team, this position connects local business needs with regional frameworks to ensure strong alignment, continuous feedback and contribution to the evolution of future learning programs. This role is critical to strengthening frontline excellence, elevating the consumer experience and enabling business growth through impactful commercial learning solutions across multiple channels, brands and countries.

Key Responsibilities

• Develop a holistic and consistent commercial training approach that builds channel-specific capabilities while identifying and maximizing cross-channel synergies.
• Build and manage the annual training calendar and budget for the market and countries, optimizing resource allocation and ensuring the timely deployment of existing and new programs across channels.
• Partner with Brand, Retail and key local stakeholders to gather and share qualitative feedback on current and future programs, discuss seasonal priorities and ensure global guidance is clearly understood and effectively translated into the local market.
• Implement the LAM Sales Academy operating model, as well as the market interaction and engagement model, to ensure consistency in execution and focus on key business priorities and programs.
• Define KPIs and monitor the implementation of tools and programs to assess training quality across channels and measure business impact.
• Influence the selection of local and regional vendors/agencies to ensure a consistent level of service across channels, brands and countries, while identifying operational and budget synergies.
• Design training models, plans and modules that strengthen the capabilities of trainers and retail store teams across Brands, Service Models and Products.
• Conduct business needs assessments across countries and translate learning gaps into relevant training plans, tools and development solutions tailored to local market needs.
• Lead the adaptation and adoption of learning initiatives to ensure they are relevant, actionable and aligned with business priorities in the field.
• Maintain regular field exposure through store visits to identify opportunities, validate learning effectiveness and stay closely connected to frontline realities.

Key Relationships

• Retail, Franchise and Wholesale teams
• HR
• Omnichannel
• LAM Sales Academy team
• Brand and local market stakeholders
• External vendors/agencies

Requisite Experience, Knowledge, Skills and Minimum Qualifications

• Approximately 5 years of experience in a similar role, with demonstrated experience in Field Sales Training, Commercial Training or Capability Building.
• Previous Retail experience is highly relevant for this position.
• Strong ability to communicate effectively with customers, store personnel and cross-functional stakeholders.
• Solution-oriented mindset, with the ability to make proactive, practical and timely decisions.
• Strong people and stakeholder management skills, with the ability to influence across different functions and levels.
• High interest in field work and willingness to visit stores on a regular monthly basis.
• Proactive, organized and comfortable managing multiple operational priorities simultaneously.
• Strong analytical skills, with the ability to connect training initiatives to KPIs and business outcomes.
• Advanced Excel skills; familiarity with BI tools such as Power BI or Tableau is preferred.
• Advanced English, with the ability to understand and actively participate in emails, presentations and meetings.

En adidas, valoramos la diversidad, apoyamos la inclusión de todas las personas y fomentamos la expresión individual. En el marco de la Ley de Inclusión n°21.015, incentivamos la inclusión de personas con discapacidad al mundo laboral.