Senior Sales Analyst - Franchise Account
Purpose & Overall Relevance for the Organization
The role should act as a key commercial partner for franchisees, helping drive business performance through data analysis, product recommendations, assortment optimization, and continuous trading follow-up. This includes supporting the execution of seasonal buys and orderbook management, ensuring the right product allocation by store, maximizing commercial opportunities through assortment decisions, monitoring sell-out trends, optimizing stock flow, and driving in-season actions to improve productivity and consumer experience across the franchise network.
Key Responsibilities
- Commercial Performance & Partner Management
- Drive comparable productivity (net sales per sqm) to increase franchise channel profitability and support reductions in franchise partners' trade terms in line with company targets.
- Act as the single point of contact for the franchise partner, ensuring accountability, efficiency, and simplicity in all commercial and operational interactions.
- Support franchise partners in achieving commercial success by leveraging retail tools, improving retail execution, and enhancing store KPls and brand equity.
- Ensure franchise stores meet or exceed sales targets, KPls, and budgeted comp groMh.
- Assess partner organization structures and recommend improvements to optimize sell-out performance, including key staff recruitment aligned with global policies and procedures.
- Define objectives, strategies, and tactics for franchise partners, ensuring resource allocation and execution within the framework defined by the franchise organization.
- Store Operations, Execution & Training
- Conduct regular visits to top stores to evaluate execution of operational standards, visual merchandising, staff training, and in-store marketing initiatives.
- Ensure best practices are replicated across 100% of the franchise portfolio to deliver the best possible consumer experience.
- Lead and deploy training for franchise staff on productivity, operating rhythm, and CEI (Customer Experience Index) methodologies to strengthen service excellence and KPI performance.
- Develop motivation and incentive tools to drive staff productivity and comp groMh (average sales per associate/month/year).
- Coordinate with franchisee VM, Merchandising, and Own Retail teams to implement and scale best practices across the channel.
- Operational Excellence & Governance
- Manage the end-to-end Purchase Order process for the franchise channel, including creation, control, and goods receipt for music, fixtures, mannequins, merchandise transportation, and other operational needs.
- Oversee merchandise reception processes at the Distribution Center (DC), including coordination with external logistics providers to ensure timely and accurate deliveries.
- Control and coordinate commercial returns for each franchise partner, ensuring alignment with contractual agreements and internal procedures.
- Coordinate eCommerce returns from stores, ensuring adherence to activity calendars and monitoring related payment flows.
- Manage DocuSign processes for commercial returns, commercial agreements, and updated agreement versions.
- Request, validate, and control Credit Notes through the Internal Revenue Service for returns and commercial agreements.
- Participate in operational coordination meetings with clients, suppliers, and DC teams.
- Review and track monthly payment flows with Franchisees and Treasury.
- Reporting & Decision Support
- Build and distribute weekly 360° channel dashboards, consolidating key commercial and operational KPls to support business decisions.
- Ensure full visibility of channel performance through consistent reporting, data accuracy, and insights for internal teams and franchise partners.
- Provide data and support for supplier bidding processes, contributing to decision-making with accuratebusiness information.
Requisite Education, Experience & Minimum Oualifications
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- 2—5 years of experience in: Retail operations, Store operations support, Franchise management, Sales analysis and business analytics, Commercial operations.
- Experience working with retail KPls, sales data, operational workflows, or DC/logistics processes.
- Ability to interpret sales trends, market dynamics, and consumer behavior (aligned with retail analyst benchmarks).
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- Strong analytical mindset with experience in reporting, dashboards, and KPI tracking.
- Strong communication skills and stakeholder management across Retail, Logistics, Finance, and external partners.
- Proactive, organized, and comfortable handling multiple operational tasks simultaneously.
- Advanced Excel skills; familiarity with BI tools (Power BI, Tableau) is preferred.
- Intermediate English: able to understand emails, presentations, and meeting discussions, and able to participate (speak) in meetings when needed.
En adidas, promovemos la diversidad de los equipos, apoyamos la inclusión de todas las personas y fomentamos la expresión individual. En el marco de la Ley de Inclusión N°21.015, incentivamos la inclusión de personas con discapacidad al mundo laboral.
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.