Purpose & Overall Relevance for the Organization

Drive category business success and flawless execution in alignment with local Marketing Operations (MOPS) guidelines, ensuring impactful seasonal campaigns, Sell-in & Sell-Out strategies, and full integration with commercial and brand teams.

Key Responsibilities

Category & Business Management

• Support briefing processes with local insights to the CTC (Concept To Consumer) and Business Unit (BU) CTC teams on required articles, specific retailer needs (e.g. SMUs), and key volume/image-driving opportunities.
• Analyze local market trends and business opportunities to maximize the category’s potential within the country.
• Be the go-to contact for local commercial and brand activation teams for the assigned category.
• Provide local market forecast input as the category expert.
• Track sell-in and sell-out performance regularly, ensuring timely corrective actions if required.
• Deliver scenario analysis to support decision-making and actively participate in 90-60-30 marketing meetings for ongoing performance tracking and action alignment.

Campaigns & Big Tickets

• Build seasonal campaign foundations, including product SKUs, purchase volumes per channel, and any necessary launch date adjustments.
• Develop and maintain the seasonal Brand Calendar, highlighting key campaigns and their support tactics.
• Track big ticket items in Excel, evaluating sell-out vs. purchase volume performance.
• Provide visibility and updates on campaign arrivals and delays through participation in SMAL meetings.
• Communicate product license expirations and adjust launch planning accordingly.Activation & Ecommerce

• Participate in weekly 90-60-30 activation meetings with campaign KPIs, product visibility, and volume updates.
• Evaluate ecommerce assortments monthly, ensuring campaign items are unlocked per RID.
• Build exclusion lists for global/commercial events (e.g. Friends & Family, Cyber events) and employee discounts.
• Manage image submission for SKUs lacking visual assets on ecommerce platforms.

Cell & Segmenta Meetings

• Build monthly category presentations covering campaign planning, KPIs, sell-through performance, and sales growth opportunities.
• Consolidate and analyze DTC data monthly; interpret market share, YOY growth, and product performance to share with Segmenta.

Sell-Out Reporting

• Consolidate and send weekly sell-out reports using Power BI, providing campaign performance, big ticket updates, and slow mover insights.
• Maintain Power BI datasets: article master data, channel/door details, and market information.

In-Season Discounts & Projects

• Create monthly discount files per channel, evaluating KPIs like stock, sell-through, weeks of coverage, and new arrivals.
• Coordinate seasonal kick-off presentations, involving all relevant teams and areas.
• Collaborate on in-season projects such as ecosystem mapping and NOOS (Never Out of Stock) initiatives.

Key Relationships

• CTC, Brand Comms Team, Omni, WHS team, DTC, Order Fulfillment.

Knowledge Skills and Abilities

• Experienced in job and fully qualified/trained
• Combined broad theoretical and practical knowledge incl. company policies and practices Strong competence with various tools, procedures, etc.
   

Requisite Education and Experience & Minimum Qualifications

• Bachelor’s degree or equivalent required in related field as Business Administration, Sales, Marketing, Engineering or similar
• 2 - 4 years of professional experience in Product or Category Management, supporting Sales Plans or Commercial analysis
• Previous experience in Retail or Consumer Goods Industry is very relevant for the role
• Strong communications & relationship management skills to work in a collaborative way with internal local and regional stakeholders,
• Category and Brand Managers, Sales Teams, Supply Chain Teams, among others.
• Advanced knowledge and experience with Excel and strong numerical analysis skills to identify and develop category and sales action plans that will guarantee a data driven mindset and decisions.
• Consolidated knowledge and experience with Power BI dashboards involving data analysis to serve ongoing business objectives, creating tangible, real action plans.
• Fluent in both Spanish (local) and English (global) both spoken and written.

Please note that this position is offered as a Short-Term Assignment (STA) with an expected duration of approximately 6 months.
 

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