Purpose & Overall Relevance

This role is responsible for driving the commercial performance and optimization of adidas’ local eCommerce business. The eCommerce Manager - Direct to Consumer owns the online shopping experience, from traffic and conversion to retention, working in close alignment with regional and global eCommerce teams to deliver sustainable DTC growth, improve conversion and profitability, and execute adidas’ eCommerce roadmap locally.

Key Responsibilities

• Lead the digital consumer experience agenda, providing regular insights into digital consumer behavior, including organic search, user experience, consumer journeys, and A/B testing results, with the objective of continuously improving conversion rates across owned and partner platforms.
• Support the creation and local planning of digital content, ensuring alignment with regional and global guidelines and calendars to maximize local relevance across eCommerce platforms and app.
• Collaborate closely with the regional Brand Activation eCommerce team to execute global and regional brand priorities in the most effective way, strengthening brand elevation across all digital touchpoints (including owned e‑commerce, wholesale platforms, in‑store digital tools, and digital media).
• Partner with local category leaders to enhance local digital storytelling and support business unit growth across digital channels.
• Drive digital consumer insights by leveraging CRM data to increase consumer retention and lifetime value, developing local CRM campaigns focused on acquisition, frequency, and loyalty.
• Generate incremental traffic to e‑commerce platforms by activating local assets, communities, and partners through database activation and locally driven link‑building initiatives.
• Execute and locally coordinate app content and download strategies to increase active app user rates.
• Act as a digital ambassador for the local organization, providing insights and guidance to support digital transformation across departments.
• Define individual objectives, performance guidelines, and conduct performance evaluations for direct reports.
• Develop both functional and soft skills of direct reports, fostering continuous development and team engagement.
• Manage the team as an integrated unit by setting clear team objectives and ensuring alignment across interfaces.
• Ensure smooth collaboration and effective interaction across all internal stakeholders.

Key Relationships

• First Line Management team
• Direct To Consumer and Wholesale teams (channels)
• Concept To Consumer and Bus teams (Category Management)
• Latin America Brand teams
• Latin America eCommerce Center
• Latin America Digital Hub

Requisite Experience, Knowledge, Skills & Minimum Qualifications 

• Bachelor’s degree in Business Administration, Marketing, Digital Marketing or a related field.
• Postgraduate studies (MBA, eCommerce, Digital or CRM) are a strong plus.
• 3–5 years of professional experience in eCommerce or Direct‑to‑Consumer environments, preferably within retail, fashion, sportswear or consumer goods.
• Proven experience managing and optimizing digital consumer journeys across multiple touchpoints, including eCommerce platforms and digital media channels.
• Experience working in matrix organizations, collaborating with regional and global teams to align global strategies to local execution and coordinating initiatives across multiple stakeholders.
• Strong ability to influence, align and enable execution without direct ownership of all delivery teams.
• Solid hands-on experience working with eCommerce ecosystems (e.g. CMS, analytics, CRM, performance marketing, SEO‑driven traffic).
• Demonstrated ability to leverage consumer data, analytics and insights (e.g. Google Analytics, CRM data, A/B testing) to improve conversion, engagement and retention.
• Prior exposure to CRM‑driven initiatives (acquisition, retention, loyalty, lifecycle campaigns) is preferred.
• Fluency in English and Spanish (written and spoken).

Please note that this position is offered as a Short-Term Assignment (STA) with an expected duration of approximately 9 months. 

En adidas, valoramos la diversidad, apoyamos la inclusión de todas las personas y fomentamos la expresión individual. En el marco de la Ley de Inclusión n°21.015, incentivamos la inclusión de personas con discapacidad al mundo laboral.