JOB PURPOSE
adidas has an opportunity in the Marketing area for the position of Manager Digital Publishing, based in São Paulo, Brazil.

SUMMARY AND ACTIVITIES OF DAILY ROUTINE

• Manage publishing, moderation, and continuous engagement on relevant social platforms, following global social media guidelines
• Support the brand team in content production for owned channels and partner platforms
• Align global launch plans with local/regional needs, ensuring seamless storytelling across digital platforms
• Engage with the community actively and responsibly across owned and partner channels
• Optimize all published content through tagging, linking, and implementation of new social media technologies
• Identify relevant discussions and engagement opportunities in the social media landscape
• Oversee and manage the editorial calendar for product categories, ensuring a continuous consumer journey across channels
• Select and curate market content to maintain the highest quality of brand communications
• Draft global publications and coordinate with Digital, PR, and Campaign Leads for campaign amplification
• Develop initiatives that reinforce the brand's personality and voice within the industry
• Partner with the Digital Analytics team to measure social media impact and refine strategies based on insights
• Attend brand events throughout the year to support multi-platform content production
• Participate in category team meetings to share analyses and key insights
• Monitor relevant sports and cultural moments to create reactive content for the brand’s social media

KNOWLEDGE NEEDED

• Strong interpersonal and communication skills for internal and external stakeholder engagement
• Experience in brand communication and execution of marketing campaigns
• Solid background in content and multi-platform communication management, with a focus on digital and multimedia PR
• Ability to implement strategic campaigns in the social media landscape
• Expertise in social media management, moderation, and analytics
• Natural storytelling and visual communication skills
• Deep understanding of the digital landscape and social media channels
• Strong organizational and negotiation skills, with the ability to connect different teams and areas

SKILLS & EXPERIENCE

• Bachelor’s degree (mandatory)
• Postgraduate degree (desirable)
• Experience in brand communication, digital media, and PR
• Proficiency in Microsoft Office Suite
• Fluent English (interviews will be conducted in English)
• Basic Spanish (desirable)

WHY ADIDAS?

• Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
• adidas offers employees comprehensive benefits packages, including competitive salaries, health plans, and a range of wellness programs.
• Employees are eligible for performance-based incentives and career growth opportunities across the global adidas network.
• Though our teammates hail from all corners of the world, our working language is English.