São Paulo, Brazil (Alphaville)
Hybrid Work Model | Office in Alphaville & Remote

Purpose & Overall Relevance for the Organization

As Senior Specialist Affiliates, you will support the growth of the adidas Brazil affiliate channel by transforming commercial opportunities into well-executed, measurable activations.
You will be responsible for the operational and tactical execution of our affiliate marketing program, the Affiliates Training Community, and the creator affiliate program for the adidas store on TikTok Shop. Your mission will be to help these programs drive incremental digital sales through strong execution, data-based decisions, effective relationship management and scalable processes.
This is a hands-on role for someone who combines a sales-driven and data-driven mindset with strong organizational and interpersonal skills. You will coordinate multiple agencies, platforms, creators, partners and internal stakeholders, ensuring that commercial plans are executed effectively and that performance is closely monitored.
A key focus will be supporting the launch and development of the TikTok Shop creator affiliate program in Brazil. You will help build processes that do not yet exist, test new approaches, manage operational challenges and continuously improve the program based on performance insights.
Ensuring cross-function collaboration, you will help create an affiliate ecosystem that is commercially effective, operationally reliable and fully aligned with adidas brand standards.

Key Responsibilities

TikTok Shop Creator Affiliate Program

• Support the planning, launch and daily operation of the creator affiliate program for the adidas store on TikTok Shop.
• Coordinate routines, timelines, deliverables and performance follow-ups with the agency responsible for the program.
• Review and validate creator recommendations based on brand fit, content quality, audience relevance and sales potential.
• Develop and execute creator seeding, communication and activation plans.
• Translate the brand and commercial calendar into relevant creator activations that support digital sales.
• Monitor creator, content and live-commerce performance, identifying opportunities to improve conversion and commercial results.
• Use performance data to recommend optimizations across creators, content, products and activations.
• Build and document operational processes to support the sustainable growth of the program.

Affiliate Marketing Operations

• Support the end-to-end operation of the affiliate marketing program in Brazil.
• Maintain a close working relationship with the affiliate platform, agencies and service providers.
• Implement affiliate activations according to the brand and commercial calendar.
• Monitor partner compliance with program policies, including trademark usage, brand bidding and the use of coupons or vouchers.
• Own the monthly sales and commission validation process across the affiliate platform and TikTok Shop creator program.
• Audit transactions, investigate sales attribution or commission discrepancies, and coordinate their resolution with platforms, agencies and internal stakeholders.
• Respond to operational questions and manage partner concerns with accuracy, transparency and a solution-oriented approach.
• Identify process gaps and implement improvements that strengthen operational efficiency and partner experience.

Affiliates Training Community

• Coordinate the operational calendar and engagement routines of the Affiliates Training Community.
• Maintain a strong working relationship with the agency supporting the community, ensuring clear briefs, timelines and deliverables.
• Coordinate product seeding, community communications, content follow-up and activation results.
• Support community engagement and maintain close relationships with participating partners.
• Translate brand and commercial priorities into relevant community activations.
• Monitor content, engagement and sales performance, identifying opportunities to improve community participation and commercial impact.

Performance, Reporting and Data Analysis

• Monitor the daily and monthly performance of affiliate and creator programs.
• Build and maintain reports covering revenue, sales, ROAS, commissions, partner performance, creator performance and activation results.
• Use Excel and Power BI dashboards to analyze performance, identify trends and support commercial decisions.
• Translate data into clear, actionable insights for agencies, partners and internal stakeholders.
• Identify potential performance gaps and proactively recommend corrective actions.
• Support the implementation of automation and AI-driven routines that improve operational efficiency, reporting and performance monitoring.

Agency and Stakeholder Management

• Coordinate multiple agencies, platforms, service providers and internal stakeholders simultaneously.
• Establish clear routines, responsibilities, timelines and expected deliverables.
• Build trusted relationships with external partners, creators and community members.
• Facilitate alignment across Digital, Brand Communications, Category Management, Analytics, Finance, Legal and Supply Chain.
• Proactively resolve operational challenges while maintaining constructive, long-term relationships.
• Communicate performance results, risks and recommended actions clearly and effectively.

Key Relationships

• Affiliates team (Brazil and LAM)
• Digital Center team
• Digital Activation team
• Brand Communications team
• Category Managers
• Analytics team
• Finance team
• Legal team
• Supply Chain team
• External partners: affiliate platform, TikTok Shop and partner agencies

Requisite Knowledge, Experience & Skills

• Bachelor's degree in Marketing, Business Administration, Communications, Economics or a related field.
• Minimum 2 years of experience in affiliate marketing, ecommerce, digital sales, creator marketing or a related digital field.
• Previous experience in affiliate marketing, creator/influencer programs or commission-based sales models.
• Experience with TikTok marketing, TikTok Shop, social commerce and creator ecosystems.
• Experience in sports, fashion or lifestyle industries is an advantage.
• Strong sales-driven mindset, with a clear understanding of how partnerships, creators and communities generate digital revenue.
• Strong data-driven mindset, with the ability to analyze performance, identify opportunities and translate insights into actions.
• Advanced Excel skills and experience using reporting tools such as Power BI to monitor and interpret performance.
• Strong relationship-management skills, with the ability to build effective partnerships with agencies, creators, platforms and internal stakeholders.
• Excellent organization and project-management skills, capable of coordinating multiple initiatives, timelines and stakeholders simultaneously.
• High attention to detail and analytical rigor, particularly when working with sales performance, commissions and reporting.
• Entrepreneurial mindset, comfortable building processes, testing new approaches and navigating ambiguity.
• Proven ability to work in fast-paced environments while balancing commercial objectives with premium brand standards.
• Advanced English required; Spanish is a plus.