Senior Director, Retail

Purpose & Overall Relevance for the Organization:


  • Build, operate and maximize the performance of the retail business to drive sustainable and profitable growth thru best branded & consumer focused shopping experience on all retail channels.


Key Responsibilities:


  • Design and implement the strategy for the retail business throughout South Korea to grow the business and achieve a competitive advantage in the market
  • Lead and manage the full P&L for retail business
  • Drive the retail 5 P’s: People, Product, Premises, Processes and Profit to continuously maximize profitability from the store portfolio whilst ensuring this covers the requirements for South Korea in conjunction with key stakeholders including the SVP/GM and Global retail COE
  • Manage the implementation of global retail strategies while leveraging market industry knowledge and metrics to influence market-specific changes, adjustments and recommendations
  • Continuously improve consumer service and in store experience in the view to maintain the highest brand equity across South Korea
  • Lead and inspire the retail field and retail back office (RBO) teams to meet or exceed commercial goals and KPI’s and build Brand equity
  • Develop and sustain a high level of trading and service culture and ensure retail operating standards and policies are consistently implemented across all our retail stores
  • Drive and implement agreed Global retail processes and guidelines for field and RBO operations; feeding back Market needs to the Global retail CoE for the ongoing development of global processes
  • Key Performance Indicators (KPI’s): Traffic, Conversion, UPT, ATV, % channel contribution to be continuously monitored at store level and shared with respective teams
  • Manage and control operational expenses (stores and backoffice) in line with the Market retail budget
  • Ensure elaboration of a rolling ‘Retail deployment schedule’ by store, covering all retail marketing, visual merchandising and other activities and ensure implementation by operational coordination and close tracking
  • Ensure identification and improvement of best practices by own store format and compliance within the Market retail store portfolio
  • Develop and implement advanced components for enhancing the adidas Group retail business model (logistics, IT, reporting, staff deployment planning, training) with the respective functions
  • Ensure high employee engagement and performance at every level through effective motivation, coaching, training, and development of personnel in the team, both in the back office and in the field.
  • Act as a role model in compliance with the relevant laws and regulations as well as the adidas Fair Play Code of Conduct and other internal policies



Key Relationships:


  • Market Senior Management team
  • Market Teams: Brand adidas, Brand Reebok, Wholesale, eCommerce and Market Support Functions (Finance, HR, IT, SCM)
  • Market Retail Back Office (RBO) team
  • District Managers and Store Managers
  • Global Retail Centre of Excellence (CoE)
    Knowledge, Skills and Abilities:
  • Strong leadership skills, with a minimum of 4 years’ experience of leading multi store retail teams
  • Excellent communication skills including impactful presentation skills, influencing and negotiating and change management
  • Advanced numeracy and literacy, with good IT skills (Word, Outlook, Excel, PowerPoint)
  • Geographical mobility
  • Fluency in English and local language of Market
    Requisite Education and Experience / Minimum Qualifications:
  • University degree in business (ideally with marketing and sales focus) or equivalent relevant experience
  • Minimum of 10 years’ experience in the retail and trade marketing Industry, ideally in apparel/fashion/shoes or FMCG, with an operational background and working across different countries
Location:  Seoul
Country:  Korea
Team:  Retail (Back Office)
Brand:  adidas
Position Type:  Full time
Number:  194626
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