Senior Director Concept to Consumer - YEEZY

Purpose & Overall Relevance for the Organisation:


  • Lead and orchestrate the end-to-end Concept-to-Consumer (GTM) process from planning to concept creation to landing/ monitoring execution, and secure holistic concept readiness
  • Lead distribution topics within BU across distribution channels, with focus on controlled presentation and segmented merchandising packages
  • Functional business lead to market BU Heads



Key Responsibilities:


End-to-end Concept-to-Consumer (GTM) process to secure holistic concept readiness

  • Act as the horizontal function within BU Training and as link between HQ and market teams, secure cross-functional collaboration & execution
  • Secure holistic concept-readiness for key milestones e.g. MPP, Horizontal Signoff, Brand Signoff/ Handover, GBC/GMM
  • Ensure proper execution of Horizontal Concepts where applicable for the BU
  • Enable successful sell-in/ sell-out of complete BU Training concepts according to BU objectives/ targets; monitor execution to achieve consistency in execution across markets/ channels


Lead distribution and merchandising topics within the Business Unit

  • CtC leads distribution topics for the BU within the framework set by the CtC Function, including focus on topics of segmentation, launch timing, pricing (RRP) – commercial price architecture and key price points, merchandising, distribution channels
  • Drive BU Training fixture requirements within brand store concepts framework; end-to-end project management, close alignment with key stakeholders BU BM/ Creative
  • Drive end-to-end collaboration with BU Creation teams to plan optimal BU range; act as catalyst for embedding market/ channel insights to ensure an efficient and impactful range for all markets/ channels
  • Merchandising of segmented seasonal key concept product packages as foundation of market ranges (Brand Footprint)


Functional business lead to market BU Heads

  • CtC is the business partner and “go-to” function for the market BU:
    • Market Budget/ RFC/ IBP related topics, business opportunities & risks
    • Market BU CAPEX and follow-up on agreed Market BU MWB
    • CtC (“GTM”) plans (across product/ distribution/ asset/ activation)
    • Holistic Key City Plans
    • Distribution topics across DTC and WHS incl. SIS, corners
    • Merchandising topics e.g. Le Range, DTC Exclusives
    • Commercial needs e.g. critical price points, segmentation
    • Customer visits to HQ/ KA meeting category support needs
    • Run regular meetings/ calls with Market BU Heads/ Teams




  • i.V.


Key Relationships:

  • Market BU Heads and teams
  • BU teams: Creation, BM, Creative
  • CtC Function
  • Sales Channels
  • Finance, Operations and other related functions


Knowledge, Skills and Abilities:

  • Proven level of strategic thinking and leadership at a senior level
  • Proven business acumen, understanding of business realities across markets and distribution channels
  • Merchandising and retail expertise is of advantage
  • Strong understanding of brand building and consumer perspective, combined with strong analytical skills
  • Strong influencer and natural collaborator
  • Strong written and verbal communication skills as well as presentation skills
  • Proven ability to serve as a senior spokesperson for the brand when/ where needed
  • Experience in working in a global structure, ideally experience on both global and market



Requisite Education and Experience / Minimum Qualifications:

  • Degree in Business Administration from a university, or in a related field
  • 10+ years of relevant work experience in a global and/or local marketing/ business role
  • 6 years or more proven experience at leading teams
Location:  Portland
Country:  United States
Team:  Marketing & Communications
Brand:  adidas
Position Type:  Full time
Number:  187906
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