Senior Manager Brand Communications Running/Training EE (m/f/d) - Warsaw

 

 

Purpose


Drive and coordinate the implementation of EE Running & Training communications strategy. Plan and implement campaigns and activations in line with Western Europe's communication strategy to build up brand and increase sales.

 

Key Accountabilities

 

 

  • Create a holistic Activation plan for the Running & Training categories within the Cluster Brand Activation plan across all communication channels and for all subunits. Base on WE guidelines (Comms, PR, Digital, Events, EIM) in collaboration with BU teams and representatives of subunits.
  • Lead and drive the adidas Runners Project in EE
  • Lead and drive the implementation of the Activation Plan Running & Training in EE from briefing through implementation to reporting
  • Take ownership of EE/Key City NPS in the Running & Training categories
  • Own the Cluster EIM list and manage it to fulfil cluster objectives
  • If necessary, develop cluster-specific initiatives / flagship initiatives based on global guidelines, Europe agreements and approved by Cluster Brand Activation Management
  • Take ownership of cluster MWB dedicated to Running & Training, manage the budget targets and monitor return on investment, plan and forecast the budget in line with Europe needs
  • Analyse the performance of key campaigns and provide feedback to the Cluster Brand Communication Head
  • Responsible for ensuring that all tactical brand marketing activities meet brand standards, KPIs, budget targets and timelines
  • Liaise with Europe function in coordinating and consolidating the cross-category sell-in marketing plans
  • Providing input to Europe to deliver appropriate sell-in tools for brand activation tools at go-to-market timeline
  • Ensure the implementation of go-to-market sell-in tools for activation activities of the respective distribution channel
  • Managing public relations and corporate social responsibility in collaboration with subunits.

 

Knowledge, Capabilities and Experience

 

 

  • Knowledge of all communication tools with a special focus on digital marketing
  • Leading and managing diverse teams
  • Proven experience in Project Management
  • Advanced MS Office knowledge
  • Experience in (superordinate) market organization preferred
  • Consumer and Customer orientation; Brand ambassador and implementation oriented; understands all marketing disciplines and knows how to manage them 

 

Qualifications

 

 

  • Master degree in Business Administration or similar, professional experience ideally in Marketing
  • Minimum 5 years of experience in Marketing and/or Communication
  • Minimum 2 years of experience in leadership
  • Fluent in English
  • Ability to speak one local languages is preferred

 

 

Location:  Prague
Country:  Czech Republic
Team:  Marketing & Communications
Brand:  adidas
Position Type:  Full time
Number:  204549