Senior Manager GTM Reebok

Purpose & Overall Relevance for the Organization:


At Reebok, we believe that through fitness, people can improve themselves physically, mentally and socially, because we can all Be More Human. This role will be responsible for leading the Classics Go-to-Market plan in the cluster to ensure Reebok has the most compelling and relevant product and marketing for the consumer.


Key Responsibilities:  


Be the ambassador of respective category for the cluster and towards Europe:

  • Key contact to local sales teams, category champions, activation & key city teams on strategy, range & concepts
  • Act as category expert for decisions needed within cluster business plan or to support business projects
  • Act as lead point-of-contact for either BU marketing (including marketing plan development and omnichannel planning and execution) OR BU CTC merchandising functions (including cross-channel merchandising, sell-in/sell-out strategies, SMU range creation)
  • Give feedback regarding the creation of the Europe category strategic business plan
  • Deliver seasonal Inputs into Europe raising business & brand opportunities for the cluster, relying on market analytics and business case approach.


Lead & execute the cluster yearly & seasonal category plan:

  • Support the creation of and steer cluster mid-term category/GTM plan, delivering across KPIs
  • Manage and oversee the Reebok GTM budget for the respective category in collaboration with the Brand Director.
  • Consolidate omnichannel category view for cluster, with dedicated marketing channel or account owners.
  • Lead and execute local asset management with other local functions: create, present & optimize business in alignment with BU Europe
  • maintain regular category analytics thru Europe or local reports (sell-out/in, orderbook, assets, etc.)

Manage direct reports and team members

  • ensuring a high performance work culture
  • Mentor and develop team members.



Key Relationships:


  • BUs Europe
  • Brand teams
  • Sales teams
  • Local General Manager and Brand Director
  • External partners and agencies


Knowledge, Skills and Abilities:


  • Pro- active (engaging & impact-oriented) mindset, ability to think end-to-end
  • Ability to work in a fast-paced environment with different international cultures
  • Proven ability to manage and analyze budgets effectively
  • Good communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of business
  • Ability to travel, domestic or international, as required
  • Consumer-focused with deep product and range understanding with an excellent understanding of balancing brand and commercial aspects to build channel specific GTM solutions.
  • Passion for consumer trends and the sporting goods/health and fitness industry


Requisite Education and Experience / Minimum Qualifications:  


  • University degree in business, ideally with marketing and sales focus or equivalent professional experience
  • 4 -6 years of Merchandising Experience, cross-functional marketing and/or sales experience
  • 2+ years leadership experience
  • Fluent in English (writing and verbal)


Location:  Warsaw
Country:  Poland
Team:  Marketing & Communications
Brand:  Reebok
Position Type:  Full time
Number:  195842