Senior Manager Social Strategy & Community Management (m/f/d)



The role of the Senior Manager Social Strategy and Community Management for Brand is to strategically steer the editorial direction for the Global Brand channels and deliver unique and relevant consumer experiences through social media content.

Over the course of each year, the role will deliver 52 publishing stories by working with horizontal, category and newsroom teams. Each story will show the depth and breadth of the adidas brand across owned, earned and influencer channels.

With storytelling and a consumer focus in mind, the role will push the boundaries of content marketing and bring together the publishing mix (owned, earned and influencer) in one compelling narrative.


Key Accountabilities:

  • Own and coordinate the publishing, moderation and ongoing engagement to relevant brand social platforms, in alignment with the global social media standards and guidelines
  • Participate in building, following and managing the editorial calendar of the categories and ensure a seamless long-term consumer journey across all channels
  • Manage the Manager Social Strategy and Community Management for Brand to ensure a high level of consumer engagement, response rate and time
  • Drive the global launch plans around key stories and content for the brand digital platforms – provide input to global team on local / regional adjustments needed
  • In partnership with the Digital Analytics team, analyze relevant metrics to measure the impact of social media activities and amend strategies based on learnings and patterns
  • Seek out and coordinate participation in relevant category conversations that are happening in the social media space – flag for opportunities for further engagement and interaction
  • Ensure all content is fully optimized across relevant channels via tagging, linking and rapidly implementing any new social media technology 
  • Support in the copywriting of global posts and coordination with Digital, PR and Campaign Leads for campaign maximization
  • Build outreach initiatives to strengthen the brand personality and voice within the industry
  • Attend weekly/bi-weekly/monthly category team meetings to share analytics, sentiment and conversation report


Knowledge, Capabilities and Experience:

  • Strong interpersonal/communication skills
  • Multiple exposure to marketing campaign development and execution
  • Experience as an interactive strategist, community manager or directly related experience
  • Ability to manage the implementation of a strategic campaign within the social media space
  • Understanding of social media moderation and conversation analysis
  • Natural story-teller and visual communicator
  • In depth understanding and experience of the digital landscape and all social media channels
  • Working knowledge of development languages (e.g. HTML, Flash, Javascript, XML), analytics systems and tools, standard CMS platforms and digital channels
  • Organizational skills
  • Negotiation skills
  • Outlook: advanced
  • Word: advanced
  • Excel: advanced
  • PowerPoint: advanced
  • English: fluent



  1. University degree required
  2. Advanced degree desired
  3. 7+ years industry experience



Location:  Herzogenaurach
Country:  Germany
Team:  Marketing & Communications
Brand:  adidas
Position Type:  Full time
Number:  189856
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