Senior Specialist, CRM / Loyalty Program

Please note applicants must have legal rights to work in Australia. No Relocation or Visa support is offered for this role.




Manage the adidas Creators Club loyalty program, working closely with local and global marketing teams to deliver a customer-focused communication strategy and content plan to increase lifetime value in the market. You will work in partnership with the Pacific ecommerce, retail, franchise, and customer service teams. You will manage an operational process for speaking to our consumers throughout their lifecycle through all digital touchpoints, from the app, email, social, on-site, paid media, and overall online shopping experience. You will engage and build brand loyalty with existing consumers, ensure a cohesive and impactful consumer experience, and drive revenue and conversion to build lifetime value.


Key Accountabilities:

  • Own and drive the Pacific CRM / Loyalty strategy and program
  • Responsible for all retention and re-engagement campaigns, from conceptualization to analysis
  • Manage adidas app content, experience, and consumer touchpoints
  • Drive acquisition efforts across all digital platforms in partnership with brand activation and digital team
  • Drive revenue growth and consumer engagement across all owned digital platforms
  • Drive foot traffic to retail and franchise stores and repeat purchases
  • Own consumer engagement calendar, inclusive of all digital touchpoints in app, email, remarketing, etc.
  • Retain current consumers and grow their lifetime value
  • Manage the integration of all CRM programs into the Salesforce Marketing Cloud platform according to brand standards.
  • Manage email communications program, including marketing sends, triggered emails, and transactional emails
  • Manage automation programs and communications
  • Work in partnership with media buying team to brief in retargeting and re-engagement campaigns for existing consumers
  • Manage Pacific consumer database, segmentation, and data cleanse and appends
  • Manage the integration of all communication programs into the Salesforce Marketing Cloud platform according to brand standards
  • Own weekly reporting for marketing campaigns
  • Monitor market trends in communications, CRM, and apps
  • Develop A/B testing plans to improve program efficiency to build higher ROI, higher CTR, and higher LTV
  • Manage rollout of ad hoc digital experiences, programs, market needs, and digital partnerships as needed


Key Relationships:


  • Pacific Brand Activation + Creative team
  • eCommerce
  • SEAPAC Hub
  • Pacific Retail
  • Pacific Customer Service
  • Brand Activation – Acquisition and Media Buying
  • Global Business Units
  • Global Digital Brand Commerce (APP, CRM, loyalty program when rolled out)



  • Wunderman
  • Media agencies when relevant
  • Community management agency


Knowledge Skills and Abilities:

  • Advanced marketing knowledge and specific experience in digital retention marketing, Including Implementation of email marketing and mobile app management
  • Understanding of Direct to Consumer environment (eCom/Retail), direct/retention marketing, and CRM industry best practices
  • Performance-driven and capable of managing marketing budgets effectively and managing agencies
  • Knowledge of MicroStrategy, Adobe Campaign, Adobe Analytics, Demandware Business Manager, Salesforce Marketing Cloud, and/or similar platforms
  • Strong strategic and analytical skills
  • Strong project management skills, with ability to work independently and autonomously
  • Data management and segmentation skills
  • Strong communication and presentation skills, with ability to work well with global stakeholders In different geographies
  • Excellent interpersonal and communication skills, including strong personality and flexible approach to building relationships
  • Willingness to travel internationally on occasion
  • Experience in managing highly complex processes, involving multiple teams in different geographies
  • Passion for technology, consumer experience development, and data-driven marketing 


Requisite Education and Experience / Minimum Qualifications:

  • Bachelor’s Degree required
  • 3-5 years of experience in digital marketing, marketing operations, CRM, and/or email marketing
  • Experience with global brands preferred
  • Experience briefing or managing content preferred
  • Photoshop experience a plus


What’s on offer?

A competitive base salary, superannuation and adidas employee benefits are on offer to the successful candidate.


How do I apply?


  • Press the "Apply" button and follow the instructions
  • You will be required to fill out the online applications forms, and attach a copy of your resume and cover letter which addresses all above candidate requirements
  • Applications which do not attach a cover letter which addresses the job requirements specific to adidas will not be considered.
  • Applications will only be accepted through the steps above
  • Please note that due to the high volume of applications adidas receives, we will be unable to respond to all individual inquiries.


About adidas

adidas Careers:




We innovate and create to bring performance, fitness, and fashion together to celebrate individuality and propel the athlete inside all of us.


It's a place where you're connected to your favourite athlete, style icons, and people as committed to winning as you are. Where we truly believe in balancing your work and life as well as sport and style.


The adidas Group offers unlimited opportunities. Whether you're fresh out of school or have years of experience, the adidas Group offers development programs and company sport programs that allow you to be your best.


It's a passionate workplace created by original thinkers. You'll find a unique team spirit strengthened by our diversity of thought, cultures, and individuality. It's for our people who believe sport can make the world a better place.


At the adidas Group you can contribute to a proud legacy. You can shape a better future of sport, for style, and for yourself.



Please note applicants must have permanent legal rights to work in Australia. No Relocation or Visa support is offered for this role.


Please note part of adidas Pacific’s recruitment process will require external candidates to consent to a pre-employment criminal history check


Note to agencies: adidas Pacific does not accept any unsolicited calls or resumes from head hunters, executive recruiters, or other staffing or recruitment agencies. Please do not submit or forward any resumes, CVs or profiles to the adidas careers portal, nor to any adidas personnel. adidas will not pay any fees relating to unsolicited resumes.

Location:  Melbourne
Country:  Australia
Team:  Marketing & Communications
Brand:  adidas
Position Type:  Full time
Number:  198003