Apply now »

Manager, Brand Communications - Running, Brand adidas

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION : 

Drive an effective and efficient brand activation of running category for Reason to Buy campaigns and Key Concepts in country/cluster in full alignment with the Global BC&BU teams.  

 

KEY RESPONSIBILITIES:

  • Create the local brand marketing plan and calendar based on input from country commercial needs
  • Create local content (brief and production) and get approval from Global BC&BU if necessary
  • Support the brief and production of category relevant key account or Retail activations
  • Align with the Media Activation on the media strategy for a campaign execution
  • Execution of the MWB plan per the BMP
  • Support local trade meetings with sell-in tools
  • Support and collaborate with the BU & Retail Marketing team on key trading zone attacks
  • Manage and operate marketing inventory via ERP and minimize the year-end stock

 

KPI’s:

  • NPS (country, key city, key categories)
  • Net Sales
  • Full price sell through rate
  • Compliance to MWB guidelines
  • Monthly MWB accuracy vs. RFC LE
  • ROMI
  • Year-end Marketing Inventory level
  • Agency performance management (annual evaluations)

 

KEY RELATIONSHIPS:

  • Country Planning & Media Activation, Culture Marketing, Retail Marketing, Digital Activation and Sports Marketing
  • Country BU
  • Global BC & BU (Activation Expert)
  • External partners (Agencies, Sport Marketing assets)

 

KNOWLEDGE, SKILLS AND ABILITIES:

  • High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
  • Ability to development local marketing strategies following global guidelines
  • Marketing budget planning and management
  • Strong presentation skill to internal and external stakeholders
  • Advanced user of MS Office suite of products
  • Experience in both, market and regional marketing organization preferred
  • Fluent in English
  • Fluent in Korean preferred

 

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • At least 5 years’ experience in relevant Marketing fields
  • Sales and /or Marketing experience

 

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need..
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Job Title:  Manager, Brand Communications - Running, Brand adidas

Brand: 
Location:  Seoul
TEAM:  Brand Management & Communications
State: 
Country/Region:  KR
Contract Type:  Full time
Number:  518902
Date:  Nov 5, 2024
Apply now »