Purpose & Overall Relevance for the Organization:  

The Omni Planning & Content Ops manager plays a pivotal role in enhancing consumer engagement and driving measurable business outcomes. This role focuses on Integrated planning and executing cross channel strategies via touching digital touch points, crafting innovative, data-backed campaign content that aligns with organizational goals enable by adiClub Membership Activations.

The ideal candidate will leverage data insights to refine consumer journeys, implement highly personalized campaigns, and optimize consumer experience. By working closely with cross-functional teams and external partners, the manager will contribute to the seamless execution of consumer-centric initiatives that drive traffic, conversion, and retention across eCommerce and omni-channel platforms including Own retail and strategic WHS partners.

Key Responsibilities:

1. Omni Strategy & Execution

• Plan & Execute UI/UX journeys across eCommerce Touch points by manage & planning product information and publishing, ensuring product showcase in optimum touchpoints.
• Collaborate with cross-functional teams to integrate GTM strategies, ensuring alignment with brand campaigns, all key categories activations and key commercial moments.
• Plan & execute eCom commercial campaigns in balance with brand campaigns and value consumer focused commercial campaigns.
• Analyze eCom campaign performance metrics (Visit, CTR, CVR, Revenue) to identify opportunities for optimization and qualitative growth by working with Digital Analytics team, buying team and 3rd party agencies, external partners.
• Integrate and implement adiClub Membership activations (e.g., exclusive offers, loyalty rewards) that enhance CLTV and foster long-term brand and categories’ loyalty.
• Lead the plannings and overall executions of adiClub activation & personalized campaigns tailored to segmented audiences, ensuring a seamless customer experience across platforms.

2. Content planning & Product Management Ops

• Secure high-quality, platform-tailored campaign content components (copy, visuals, and multimedia) that resonates with target audiences and drives conversions in .COM
• Manage end-to-end campaign product publishing processes, ensuring timely delivery and alignment with branding and business objectives.
• Develop localized, culturally relevant campaign content to engage diverse consumer segments and drive repeat purchases.
• Collaborate with the CRM, App Personalization and Digital Analytics teams to create data-driven, personalized campaigns that maximize engagement and sales.

3 Traffic generation and optimization support

• Support traffic-driving initiatives in performance marketing, affiliate marketing, and organic traffic strategies such as SEO and social media activations.
• Optimize in performance marketing in preplanning media portfolio and strategy with on branded creatives.
• Analyse traffic and customer behaviour to identify high-impact opportunities for growth and refine strategies and executions.
• Conduct regular performance reviews with cross-functional teams and generate detailed reports with actionable recommendations for future campaigns and initiatives.

4. Cross-Functional Collaboration & Stakeholder Management

• Partner with eCom Buying, Digital Activation, BU, BA, BC Teams to ensure cohesive execution of strategies.
• Work with external agencies (design, media, analytics) to deliver high-quality campaign content and ensure alignment with business goals.
• Foster a consumer-centric mindset by integrating customer feedback and behavioral insights into planning and execution processes.

5. Innovation & Experiment Professional

• Be on top of market insights, data and industry trends and drive improvements and enhancements for end-to-end consumer & membership journey from .com to offline stores that support business goals
• Identify high-impact opportunities to automate and scale marketing campaigns/ content creation and operation process in collaboration with global and 3rd party agencies.
• Initiate/support hyperlocal campaigns tailored to specific consumer segments, driving traffic and sales by increasing repeat purchases and member engagement

Key Relationships:

Internal:

• eCom Buying, eMKT place, D&AP Team, Ops
• DA, BU, BC Team
• Global Digital / Memberships fuctions

External:

• Digital media, Design, Operation agencies
• Web analytic, Membership Ops agencies

Knowledge Skills and Abilities:

• Strategic Execution: Ability to translate complex business objectives into actionable plans.
• Creative Excellence: Exceptional skills in content ideation, storytelling, and engagement techniques.
• Data Proficiency: Expertise in using analytics tools and data visualization platforms to inform decision-making.
• Project Management: Ability to manage multiple projects with tight deadlines and cross-functional coordination.
• Technical Knowledge: Familiarity with content management system, performance marketing tools, and personalization technologies (e.g., AI-driven platforms).
• Strong communication and presentation skills to effectively collaborate with internal and external stakeholders.
• A proactive and innovative mindset, with a focus on continuous improvement and adaptability in a fast-paced environment.

Requisite Education and Experience / Minimum Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Business, or related fields
• Excellent Excel, Powerpoint, MS word skill
• Excellent Writen and spoken English
• Minimum 5+ years of experience in digital marketing, campaign management, or product, eCommerce operations.
• Proven expertise in cross-channel planning, performance marketing, and personalized content strategies.

Proven experience and knowledge in content planning & management: expertise in GTM process and development & cadence agency management, planning, briefing, buying, delivery and analysis across functions