PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:

Develop and implement a Sports Marketing strategy for responsible sport(-s) in alignment with Global guidelines and ensure its execution in SK market with local relevancy.

KEY RESPONSIBILITIES:

• Implement aligned Global Sports Marketing strategy and manage the execution of all contractual adidas obligations
• Monitor and execute the Sports Marketing activation of contractual rights and benefits granted within the respective sponsorship / license agreement
• Provide partners (athlete, team, federation, league) with the best service and excellent relationship management
• Manage local Sports Marketing MWB and Product order & inventory to provide athletes with best-in-class service to ensure the Brand reputation is well-established and managed
• Implement and track product endorsement strategies with partners, ensuring the relevant products/technologies are always worn and visible
• Drive Sports Marketing relationship and servicing of partners and ensure proper maintenance of AMS system; CAF, PAT etc.
• Input of SK market needs and requirements for create the best market partner portfolio.
• Establish and manage a brand-relevant local partner portfolio to support brand campaigns and activation plans.
• Support local events in close collaboration with Brand Activation team.
• Support global relevant events on occasions where the market is hosting the event (e.g. FIFA World Cup) align with the global direction.
• Track and monitor potential partners as well as current partners’ performance results and reflect them into Sports Marketing Portfolio plans to maximize Sports Credibility and future activation opportunities.
• Ensure the consistency of global standard and apply to local partners’ agreement
• Monitor partner prospects and secure the most relevant yet impactful ones that contribute to Brand Credibility
• High confidentiality is required for all information related to partners and contracts

KPI’s:

• Secure relevant and in-time partner portfolio
• Partner performance and activation management – tracking and analysis
• Consistent partner relationship management
• Compliance to MWB guidelines
• Effective and efficient management of MWB and Product order & inventory

KEY RELATIONSHIPS:

• Global SpoMa/ Brand Partnership
• Global & Local BUs
• Global & Local Brand Activation
• Brand Director
• Channels (WHS/Retail/ECOM)
• External partners and influencers (Athletes, Federations, Clubs, Leagues, Agencies.)

KNOWLEDGE, SKILLS AND ABILITIES:

• Fact-based and strategic tactics required when securing partners
• Strong interpersonal and communication skills (e.g. relationship management, facilitation, etc.)
• Strategic thinking with deep sports marketing knowledge
• Experience in Sports Marketing- federation, clubs, SpoMa agency preferred
• Strong influencing skills and negotiation skills
• High presentation skills and MS office skills
• Experience in both market and above market organization preferred
• Experience in budget management
• Fluent in English (verbal and written)
• Fluent in local language (if applicable)

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

• University degree in business with marketing focus and ideally exposure to sports or a University degree in sports marketing or other exposure to marketing
• Sporting goods industry experience preferred
• Proven track record in managing teams
• Over 5 years of Sports Marketing experience