Manager, Sales Finance - Digital
Purpose & Overall Relevance for the Organization
- This position is responsible for financial planning & analysis for adidas Digital (ecom) Sales and Membership.
- Manages and guides the budget, forecasting and consolidation processes for the Digital channel incl.. Membership
- The cornerstone activity of this role is driving consistency and alignment of planning, reporting, timeline and methodology in alignment with globally defined planning processes.
- In addition, cross-functional activities such as establishing a consistent reporting environment and optimizing management decisions to maximize channel profitability are key responsibilities of this position.
Key Responsibilities
- Digital Channel performance management and profit maximization by providing insights, analyzing past data, current and future trends as well as identifying issues and proposing actions for process improvements.
- Develop and update short, mid and long-term financial goals highlighting key action points.
- Drive the channel Financial planning and controlling from gross to net down to channel operating profit (MaEx and operating expenses incl.) by subchannel (own .com, app, third party platforms, etc.)
- Understand the business and apply this knowledge to proactively manage risks and opportunities across all P&L line items
- Manage the analysis of monthly financial result and provide consolidation report to Group Finance in collaboration with the ecom channel, Brand and Demand planning
- Manage Sales Working Budget (SWB) of channels for budget control and ROI evaluation.
- Develops and monitors key KPIs for ad-hoc, short-, mid- and long-term planning in line with global standards
- Work with financial and operational KPIs, incl. but not limited to (traffic, conversion, UPT, ATV, discounts, volumes, margin, investments, etc.)
- Monitors forecasting accuracy and implements corrective actions when needed
- Manage Monthly Forecasting Process in strong collaboration with commercial business partners and channel planning team
- Build up the relationship with the ecom Channel’ leadership to analyse, design and execute pricing strategies to maximize profitability and optimize the product mix.
- Drive the consensus forecast together with Demand Planning to ensure alignment between Brand and Sales
- Conduct full compliance to the LPM in all related area and enforce the policy in operation
- Support the Membership team by providing feedback on activities, promo mechanics, investments
Key Relationships
- Local FP&A Team
- eCom, Brands
- Global Finance & GBS Controlling
- Demand Planning
- Group Finance
Knowledge, Skills and Abilities
- Complete familiarity with Microsoft office, SAP, Power BI or equivalent tools
- High degree of commercial and business acumen knowledge to challenge and drive consensus among Retail, eCom & Wholesale
- Strong interpersonal skills (e.g., relationship management, facilitation)
- Strong analytical skills
- Proven methodological skills (e.g., data analysis, trend forecasting)
- Understanding on GTM process & Pricing strategic to maximize company profit.
- Solid accounting skills and experience
- Fluent in written and spoken English
Requisite Education and Experience / Minimum Qualifications
- University degree in Accounting or adequate education
- Minimum 5 years of financial planning experience
- Preferable experience in the sport or clothing industry
At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
– Culture Starts With People, It Starts With You –
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.