PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Drive effective and efficient brand activation across WHS multi-channel ecosystem by translating global and local strategies into impactful market execution.
This role ensures strong cross-functional alignment across Local Brand Communication, Business Units, Assortment Planning, and Wholesale Sales, delivering brand-led and channel-specific campaign activation that maximizes sell-through, increases account share of business (SOB), and accelerates digital and retail performance.

KEY RESPONSIBILITIES

1. Strategy & Planning
•    Develop and execute integrated WHS brand activation strategies aligned with overall marketing and business objectives.
•    Identify key consumer segments for each wholesale account and design tailored communication strategies within brand guidelines.
•    Own WHS marketing calendar planning and execution, integrating global campaigns, local priorities, and account-exclusive initiatives.
•    Build structured activation roadmaps by channel and account to ensure focused execution on high-impact moments.

2. Partnerships & Cross-functional Collaboration
•    Build and maintain strong working relationships with key WHS partners (e.g., ABC Mart, Musinsa, Shoemaker, fashion & sports specialty retailers) and internal channel teams.
•    Partner closely with CM and SPOMA teams to drive authentic brand endorsement through influencer and athlete seeding and incubation programs.
•    Manage cross-functional collaboration with Brand Communication, Retail Marketing, VM, Digital Activation, and Culture Marketing to deliver fully integrated activations.

3. WHS Channel Marketing Execution
•    Plan and execute content creation, localization, events, product launches, and trade marketing activities across WHS accounts.
•    Ensure all activations are executed consistently in line with global and local brand guidelines.
•    Work in close partnership with RMK and VM teams to deliver best-in-class in-store execution and collaborate with BC and DA teams to drive integrated digital storytelling that strengthens brand presence and elevates consumer experience across touchpoints.

4. Sales Enablement & Performance Analysis
•    Provide WHS sales teams with effective marketing tools, materials, training, and campaign guidance to drive sell-through.
•    Track and analyze campaign performance, consumer feedback, and account insights to optimize activation effectiveness.
•    Leverage market trends, consumer behavior, and competitive analysis to continuously refine strategies and execution.

5. Budget & ROI Management
•    Own and manage WHS brand activation budgets to ensure efficient resource allocation and cost control.
•    Monitor ROI and ROMI, driving performance optimization through disciplined planning, execution, and evaluation.

KEY PERFORMANCE INDICATORS (KPIs)
•    NPS (Country / Key City / Key Category)
•    Net Sales
•    Full-price Sell-through Rate
•    Account Share of Business (SOB)
•    Compliance with MaEx Guidelines
•    Monthly MaEx Accuracy vs. RFC LE
•    ROMI (Return on Marketing Investment)
•    Year-end Marketing Inventory Level

KEY RELATIONSHIPS
•    Brand Activation
•    Business Units
•    Assortment Planning
•    Wholesale Sales (Multi-account manager)
•    Planning & Media Activation, Culture Marketing, Sports Marketing,
Retail Marketing, Visual Merchandising, Digital Activation
•    External partners

KNOWLEDGE, SKILLS & ABILITIES
•    Strong understanding of full marketing mix (advertising, events, sponsorship, retail, PR, digital), preferably within a global brand or sporting goods environment.
•    Proven ability to translate global strategies into strong local execution.
•    Solid experience in marketing budget planning, management, and ROI tracking.
•    Strong communication and presentation skills with internal and external stakeholders.
•    Advanced proficiency in MS Office.
•    Experience working across both local market and regional/global marketing organizations preferred.
•    Strong collaboration, project management, and execution capabilities.
•    High level of ownership, accountability, and problem-solving mindset.
•    Fluent in English; fluent in Korean preferred.

EDUCATION & EXPERIENCE / MINIMUM QUALIFICATIONS
•    Bachelor’s degree in business, Marketing, or related field, or equivalent professional experience.
•    6 years of experience in marketing, brand activation, or channel marketing roles.
•    Experience in wholesale, retail, or sales-driven marketing environments is strongly preferred.
•    Experience working within multi-business and multi-channel organizational structures preferred.