Purpose & Overall Relevance for the Organization:

To support profitable and sustainable market share growth for adidas in Korea through (a) providing strategic insights/decision supporting analysis through internal/external data synthesis (b) project/change management of business processes (c) supporting strategic business planning/ global communications (d) Leading support for head office tasks

Key Responsibilities:

Market Intelligence

• Monitor market/consumer trends via variety of sources – build into updates for country/region leaderships reporting and strategic business planning initiatives
• Manage 3rd party research services providing regular market & brand share updates or ad-hoc research projects
• Active engagement with leadership and business teams in digesting market intelligence & data analytics into business decision making
• Strong contributor to business simulations, market size estimate, brand share projection .. etc as market intelligence analyst  
• Seek additional knowledge sources for quantitative and qualitative business insight, including AI driven business cases and best practices

Commercial ST Meeting

• Drive actively in the orientation for commercial ST meeting through identifying the right topics and supporting the key decisions
• X-functionally influence stakeholders to drive towards the success of outcomes for Commercial ST meeting

Project Management / Support / Communications

• Coordinate and manage prioritization processes across markets/functions for each initiative implementation
• Provides project administration support to ensure documentation, supporting materials, and project plans are updated and readily available for project teams and senior leaders
• Consolidate and analyze data collected from project information, compare results with baseline and communicate status to Korea SLT
• Maintain business scorecard to assess outcomes of key priorities

Head Office

• Support strategic communications for adidas Korea for global and market facing activities
• Lead preparation for adidas korea overview, business updates, through regular and adhoc needs
• Ensure regular review and monitoring of a-Korea meeting cadence and understanding of areas of focus for improvement with the BD team

KPIs:

• Delivery of regular/ad-hoc business analytics on time in full.
• Work-stream(s), Initiative(s) achievement – Time to Completion, Resource Utilisation
• Contribution to the development of the overall business strategy and organisational set up
• Qualitative feedback from Leads, Sponsors and Global Interfaces on overall project leadership, communications, problem solving, strategic influence

Key Relationships:

• Executive team of adidas Korea
• aKorea BD team
• Market Sales Directors (and Sales Management Team)
• Market Brand Directors (and Brand Management Team)
• Global Sales Strategy and Business Development team
• Global Consumer Insights

Requisite Education and Experience / Minimum Qualifications:

• University degree or above (MBA or other business-related qualification preferred)
• 6~8 years of general business experience in; consumer goods/services industry or consulting/research firms with experience in cross functional/market organization level project management e.g.
  • Consumer/market research projects & services; primary/secondary
  • Initiatives/project tracking (e.g. knowledge of utilizing tracking tools)
  • Data analytics & reporting of large/variety of data set into clear storyline
• Passion for sport/sporting goods industry
• Fluency in both written and spoken English

Knowledge/Skills and Abilities:

• Project and change management experience for business processes
• Market & Consumer research projects of primary/secondary & analytics
• Consumer goods, retailing brand/companies business value drivers & business operations
• Data analytics in both soft and hard skills
• Communication & influential skills of delivering new insights/changes and driving adoption
• On time in full delivery mindset & owner mentality in driving projects