1. Purpose & Overall Relevance for the Organization:

As a Senior Product Owner for Market Success at /// adidas /// you are responsible for the adoption and enablement of digital product capabilities in our markets to maximize the value for the consumer. In collaboration with other departments, you work on continuously improving and evolving the product and ensuring maximized value and user experience in alignment with our company targets.

Partnering with Tech, managing enablement of capabilities and consulting of new functionalities & best practices are a few examples of the activities that will be expected from this role. Additionally, you will be cooperating with various internal stakeholders, including Markets and other Digital areas to drive consumer engagement and satisfaction, as well as incremental revenues out of delivering digital experiences.

2. Key Responsibilities:

1. Product strategy & delivery
   • Accountable for setting up goals and measuring outcomes and value delivered at product(s) level overall in line with company targets.
   • Contribute to create vision, strategy, long-term plan, and roadmap for the product(s), in line with company vision and strategy.
   • Contribute to Improve ways of working within the product(s) and with stakeholders to enhance release capacity and user experience quality.
   • Ensure complex issues resolution, addressing topics, dependencies, and risks with the relevant stakeholders.
   • Drive product delivery as per committed milestones.

2. Stakeholder management

• Drive product(s) stakeholders' engagement and management.
• Act as the ambassador for your area of responsibility, showcasing the products and capabilities to markets and other strategic stakeholders.

3. Product enablement & adoption

• Accountable for successful enablement, adoption, and continuous improvement of your product(s)
• Accountable for adoption KPI Tracking
• Ensure the creation and maintenance of product and process documentation for areas impacted by your product(s).

4. Backlog Management -  if applicable

• Drive creation and refinement of actionable backlog items collaboratively with stakeholders and the dev team, in alignment with product objectives.
• Prioritize product backlog items in coordination with the Product team.
• Define and create functional requirements, ensuring well defined UI/UX, acceptance criteria and quality, adhering to the Definition of Ready.

5. Product discovery & insights

• Analyze and monitor Product(s) KPIs and Milestones and create an action plan accordingly.
• Create Business Case for strategic business opportunities and investment at product(s) level.
• Contribute to the strategic investigations and research to drive product(s) Innovation and identify strategic investment opportunities within the product(s)
• Drive best practices, reusability, and optimization of product capabilities.
• Contribute to the user journey design and insights gathering for the product(s)

3. If required, responsibilities:

1. People management
   • Promote a collaborative and motivating work environment, leading by example.
   • Cultivate a high-performance culture providing clear goals and expectations, constructive feedback, and performance reviews on a regular basis.
   • Contribute to the Talent management process to develop and retain talents.
   • Provide coaching and support to enable Personal Development and Product Management excellence within the team.
   • Ensure a balanced distribution of team workload.

4. Key Relationships:

2. Market Stakeholders
3. Market Headoffices
4. Global Product Teams

5. Requisite Education and Experience / Minimum Qualifications:

1. Education & Experience

• Degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience
• 5-7+ years of experience working ideally in a Digital/eCommerce/Sales, or IT environment.
• 2+ years of experience in product management role, working in an agile/SCRUM mode.
• Nice to have experience in leading a team, including a passion for leading and developing people.
• Deep functional skills (business and IT departments)
• Experience in Product Management and/or Product Marketing
• Experience working with stakeholders and experts at various organizational levels.
• Experience in creating strong internal business cases to support investment and internal resource requests.
• Proven experience in managing global projects.

2. Soft-Skills

• Strong communication skills and comfortable presenting to stakeholders at various organizational levels both in person and remotely
• High resilience and solution-oriented attitude
• Basic leadership skills
• Commercial and business acumen
• Advanced Analytical and Planning skills
• Strong influencing and negotiation skills
• Solutions-oriented approach and entrepreneurial mindset
• Flexible team player able to work in both a group and individual atmosphere.
• Pragmatic mindset
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3. Hard-Skills

• Expert domain knowledge
• Very good knowledge of A/B testing and User Acceptance Test or other multivariate testing.
• Strong knowledge of Agile working methods e.g. Scrum/Kanban
• Comfortable working with enterprise-level platforms and technologies
• Advanced understanding of IT (products), digital tools and capabilities
• Fluent in English both verbally and written.
• Advanced Office (ppt and excel)
• Good proficiency of JIRA, Confluence
• Proven methodological skills (e.g. project/product management and strategic development)